Social Media & Content Growth Specialist (NOAM)

We are looking for a Social Media & Content talent with native-level English proficiency to co-manage and scale our social presence in the NOAM markets. In this role, you will be responsible for platform execution while leading growth initiatives through rigorous data analysis. We need a creative problem-solver who can navigate ever-changing algorithms, collaborate across functions to localize global strategies, and produce impactful content that truly connects with the English speaking audience.

【Job Responsibilities】

1. Co-Management and Platform Execution: Co-manage our key organic social media platforms, including Instagram, Facebook, TikTok, and X (Twitter), in collaboration with another US specialist. Ensure all content is published on time, accurately, and aligned with platform best practices and the brand image.

2. Performance Monitoring and KPI Reporting: Utilize advanced social media analytics tools (e.g., Iconosquare, Meta Business Suite, Instagram Edits, and native platform data) to monitor, analyze, and report on critical Key Performance Indicators (KPIs) for organic content, such as Engagement Rate, Views, Reach, and Clicks.

3. Growth Strategy & Algorithm Expertise: Familiar with and be the forefront of forever-changing algorithms. Proactively diagnose underperforming content or strategies, using analytical rigor to develop and propose high-impact, actionable strategic adjustments and solutions for the entire team to adopt, driving overall platform health and maximum growth. 4. Video Production Collaboration: Work closely with the global content team and cross-functional teams to produce video content, maintaining brand images and cultural sensitivity to best tailor for the North American markets with the global brand in mind.

【Job Requirements】

1. Data Literacy: Ability to interpret social metrics (Retention, CTR, Engagement) and translate them into non-technical next steps. to resonate with the French audience.

2. Strong comfort with social media analytics tools and a proven ability to derive strategic insights from complex organic performance datasets (experience with Iconosquare, Later, Hootsuite, and Meta Business Suite is a plus).

3. Expert understanding of social platform algorithms (especially TikTok and Instagram Reels) and how to leverage them for maximum organic reach and growth.

4. Native language proficiency in English is required.

5. Excellent communication and interpersonal skills, particularly the ability to communicate strategic narratives and analytical findings clearly to both creative and business teams.

6. Results-oriented with a proven track record of using data to drive measurable organic growth and solve complex platform performance challenges.

【Work Experience】

1. Proven hands-on experience of 2 years in managing and growing key social media platforms (Instagram, TikTok, Facebook, X) for a brand.

2. Background in D2C, lifestyle, or consumer electronics brands.

3. Basic understanding of video production workflows and post-production logic.