About This Position
- Lead the development and execution of trade marketing strategies to drive sustainable long-term growth for the laundry category, grounded in shopper insights and customer needs.
- Partner closely with Sales to ensure sales objectives are fully aligned with trade marketing strategies, jointly owning and delivering P&L targets.
- Collaborate with the Marketing team to plan, execute and review shopper and consumer promotion activities that effectively attract and convert both customers and end consumers.
What youll do
- Manage portfolio and channel assortments and continuously refine pricing and promotion strategies to optimize efficiency across channels and customers.
- Develop a deep understanding of key business metrics (e.g. sales, share, volume, profit) and provide data-driven analysis, insights and recommendations to support current and future business plans.
- Lead end-to-end new product launch processes, including business case preparation, go-to-market planning and post-launch evaluation.
- Lead in-store activation & merchandising to translate brand/shopper insights into impactful POS across key channels.
- Effectively manage the Trade Marketing budget, including annual planning, deployment, tracking and post-activity reviews to ensure optimal ROI.
What makes you a good fit
- Bachelor's degree or above, with 58 years of experience in Trade Marketing or a closely related commercial role.
- Experience in a relevant industry, preferably FMCG.
- Strong strategic thinking and business acumen, with solid analytical skills and a proven track record of execution.
- Excellent interpersonal and communication skills, with the ability to work effectively with stakeholders across functions and seniority levels.
- High stress tolerance; mature, resilient and adaptable in a fast-paced working environment.
- Self-motivated with a strong can-do attitude and ownership mindset.
- A good team player: well-organized, detail-oriented and able to work with a strong sense of urgency.
- Fluent in English (listening, speaking, reading and writing).
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
