Senior Manager, Field Sales

About the Role

We are looking for a Senior Field Sales Manager to lead a frontline sales team and drive merchant acquisition growth in Taiwan.

This role is responsible for owning sales performance in assigned territories, building a high-performing field sales team, and executing market penetration strategies across restaurants, beverage shops, and other merchant segments. The ideal candidate is a hands-on sales leader who can coach sales representatives in the field, use data to identify growth opportunities, and translate business priorities into clear execution plans.

This is a key people leadership role within the Merchant Acquisition organization. You will be expected to manage both numbers and people — driving sales targets, improving team productivity, strengthening pipeline discipline, and building a positive, accountable, and performance-driven team culture.

What You Will Do

• Direct monthly and quarterly sales execution to achieve team targets across acquisition, activation, and productivity; leverage data analytics and market insights to evaluate performance gaps, track competitor dynamics, and deliver strategic updates and risk recommendations to leadership.
• Formulate and execute territory-level sales strategies, encompassing market prioritization, structured lead generation, tailored prospecting approaches, and agile competitor responses.
• Foster a resilient, ownership-driven team culture through rigorous 1:1 coaching, field accompaniment, and pipeline reviews, systematically enhancing reps capabilities in strategic planning, merchant pitching, negotiation, and objection handling.
• Enforce disciplined execution of standard sales processes, CRM data integrity, commercial package guidelines, and corporate compliance policies.
• Collaborate cross-functionally with Sales Operations, Marketing, Marketplace, and Finance to eliminate operational bottlenecks and continuously optimize overall sales effectiveness.

What You Will Need

• 5+ years of B2B sales, field sales, or merchant acquisition experience, with at least 2 years in a frontline people management role. A proven track record of consistently exceeding targets in a fast-paced environment is required.
• Strong expertise in pipeline management and territory planning. Proven capability to coach sales representatives, enhance tactical skills (negotiation/closing), and effectively manage underperformance.
• A data-driven mindset with sharp market sense. Ability to translate sales metrics and competitor insights into actionable strategies, identifying growth opportunities and mitigating risks.
• Comfortable with a hands-on field sales environment and willing to actively participate in high-stakes customer visits alongside team members.
• Fluent in Mandarin; business-level English proficiency is preferred.

Nice to Have

• Experience in food delivery, marketplace, e-commerce, SaaS, FMCG, retail, or restaurant-related industries.
• Experience managing high-volume SMB acquisition or merchant acquisition teams.
• Familiarity with CRM tools, sales dashboards, and productivity tracking.
• Experience working in a matrix organization with cross-functional stakeholders.

What Success Looks Like

• The team consistently achieves acquisition, activation, and productivity targets.
• Sales representatives demonstrate stronger pipeline discipline, selling skills, and ownership.
• Territory opportunities and performance gaps are clearly identified and acted on.
• Cross-functional blockers are resolved quickly to improve frontline sales execution.