Senior Director, Brand Marketing

We are seeking a highly experienced and strategicSenior Director, Brand Marketingto lead the brand function and elevate our market presence. This role is accountable for driving the development and execution of an integrated brand strategy that supports our business and brand goals. The Senior Director will own and execute proposition campaign activation, brand marketing initiatives, sponsorships, social media and MCV channel communications, community investment strategy, and crossfunctional alignment across the organisation.

The ideal candidate is a forwardthinking and creative brand leader with strong strategic instincts, deep marketing expertise, exceptional stakeholder management capabilities, and a proven track record of delivering results in a complex matrix environment. The role reports to the Head of Brand Marketing, Customer Engagement & Partnerships.

Position Responsibilities:

Brand Strategy & Leadership

• Lead the development, refinement, and execution of a holistic brand strategy to strengthen brand equity and support longterm business objectives.

• Oversee brand positioning, value proposition, messaging frameworks, and brand governance.

• Identify emerging market opportunities, evolving customer needs, and cultural trends to guide strategic brand decisions.

Proposition Campaign Activation, Sponsorship & Brand Marketing

• Drive integrated campaign planning and execution for product and proposition launches across paid, owned, and earned channels.

• Oversee sponsorship strategy, evaluation, negotiation, and activation to enhance brand visibility and strengthen key partnerships.

• Ensure creative excellence and highimpact storytelling aligned with brand direction.

• Partner with agencies, internal teams, and crossfunctional stakeholders to deliver seamless campaign rollouts.

• Oversee budget management, performance tracking, and optimisation of brand initiatives.

Social Media & MCV Channel Leadership

• Lead strategy, content planning, and performance management across all social media platforms to drive engagement, brand affinity, and community growth.

• Oversee MCV channel communications, ensuring alignment of positioning, messaging, and customer experience.

• Establish a datadriven, insightsled content strategy and performance measurement framework.

Community Investment Strategy & Activation

• Develop and lead the company's community investment strategy, focusing on initiatives that reinforce brand purpose and social impact.

• Build partnerships with NGOs, community organisations, and external stakeholders to maximise visibility, engagement, and societal contribution.

• Oversee endtoend activation, storytelling, governance, and reporting of community initiatives.

Media Strategy & Governance

• Oversee media planning, buying, and optimisation to maximise media performance and elevate brand reach and resonance.

• Evaluate new media opportunities, platforms, and innovations to enhance brand effectiveness.

Crossfunctional Collaboration

• Build s trong partnerships across Distribution, Product, Health, L&C, and other business units.

• Translate business objectives into impactful brand and marketing strategies that drive commercial and customer outcomes.

• Align on priorities, messaging, and execution timelines to ensure cohesive and effective delivery.

Global & Regional Alignment

• Collaborate with global and regional brand, marketing, and communications teams to ensure local strategies, campaigns, and communication materials align with global brand standards and guidelines.

• Represent the market in global/regional discussions, workstreams, and governance forums.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 15+ yearsof relevant brand marketing experience, preferably within financial services, insurance or other consumerfacing industries.

• Demonstrated experience leading brand strategy, integrated marketing campaigns, and highimpact brand initiatives.

• Strong leadership capabilities with experience managing teams and a proven ability to influence stakeholders cross functions

• Exceptional communication, presentation, and strategic storytelling skills in both written and spoken English and Chinese

• Innovative, datadriven, and passionate about building brands that connect meaningfully with people.

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .