Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Brand Marketing & Community team is a core regional function responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference, and demand for our brand and products in Asia Pacific (APAC). The Senior Director, Brand, APAC role will be dedicated to the long-term development and growth of lululemon as a brand across the APAC region. This role reports directly to the Vice President of Brand Marketing, Asia Pacific.
A day in the life
Brand & Product Campaign Leadership:
- Own and shape the APAC go-to-market vision and calendar, delivering compelling brand and product narratives aligned with enterprise priorities across Australia, New Zealand, Hong Kong, Macau, Taiwan, Japan, Korea, and Southeast Asia.
- Partner with product, retail, creative, digital, and community leaders to orchestrate integrated 360 campaigns that drive regional impact.
- Partner with global brand teams to ensure APAC-specific needs, trends and cultural nuances are reflected in all brand initiatives.
PR & Social Media Leadership:
- Oversee regional consumer PR strategy and execution across markets, ensuring alignment with brand positioning and enterprise priorities.
- Oversee regional social media strategy as a critical lever to drive brand and product relevance, amplification of our Ambassadors, influencers, and key opinion leaders to elevate brand presence and reputation.
- Ensure all consumer media & social platforms deliver culturally relevant content that drives engagement and community growth across APAC markets.
Strategic Planning - Market & Brand Growth:
- Lead APAC brand strategy development in partnership with global teams, ensuring alignment with men's and women's positioning while accelerating brand awareness, new guest acquisition, and growth in underpenetrated categories.
- Influence and guide regional and local leaders to activate brand through authentic community engagement and storytelling that reflects cultural relevance and brand ethos.
- Drive long-term strategic planning, enabling teams to build 3-5-year brand roadmaps and annual operating plans, including budget prioritization and resource allocation.
- Translate global brand strategies and regional consumer insights into and locally resonant storytelling, ensuring concepts and tactics inspire and deliver against brand, business, and guest experience objectives.
- Lead the integration of consumer and market insights into brand strategy and campaign development.
Go-to-Market Integration & Performance Excellence:
- Champion execution of global and regional campaigns, ensuring clarity of messaging and measurable impact on acquisition and trial.
- Elevate go-to-market processes, fostering alignment across APAC leadership and cross-functional teams including Creative, Retail Brand Experience, Digital, Community, and Product, with disciplined timelines and quality standards.
- Instill a performance-driven culture, enabling robust reporting, insights, and learnings through advanced tools and frameworks for weekly, monthly, and quarterly reviews.
Qualifications:
- Bachelor's degree in Business, Marketing, or Communications MBA preferred.
- 15+ years of progressive marketing leadership experience, including PR, brand management, and social media.
- Proven track record in leading multi-market, cross-cultural teams within complex, fast-paced environments.
- Expertise in developing and executing regional strategies informed by consumer insights and global positioning.
- Demonstrated success in driving brand growth through integrated campaigns and strategic partnerships.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-NDN #LI-Onsite
