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Your role:
Initiate, plan, and execute business-focused go-to-market and marketing strategies to drive handset/gadgets/AI product launches, expand the 1O1O experience, and enhance brand value. Collaborate with internal stakeholders and external partners to achieve key business objectives efficiently.
Oversee end-to-end program launches, ensuring seamless collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.
Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement and impact.
Monitor and analyse campaign performance, utilising data-driven insights to evaluate and optimise marketing efforts.
Stay updated on the latest digital media trends and solutions, collaborating with internal teams to identify and execute innovative initiatives.
Handle ad hoc projects as assigned.
To succeed in this role:
Degree in Marketing, Business Administration, or related disciplines.
8 years relevant experience in marketing, preferably from the telecommunications, retail, or technology industry.
Familiarity with generative AI products and technologies, with a proactive attitude toward staying abreast of market trends.
Result-oriented and capable of working under a tight schedule in a fast-paced market environment.
Strong leadership skills, sharp attention to detail, and sound business acumen.
Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at different levels.
Proficiency in MS Office applications (Excel, PowerPoint, Word).
Good command of both written and spoken English and Chinese.
PCCW Limited is a Hong Kong-based information and communications technology company. The company is the majority owner of telecommunications company HKT Limited, and also holds a majority interest in Pacific Century Premium Developments Limited.
Job ID: 149240075
Skills:
kol management , SEO, Excel, Sem, Digital, Media Planning, Retail, Branding, Advertising
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