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Senior Officer /Assistant Manager - Leasing (Marketing)

8-10 Years
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  • Posted 27 days ago
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Job Description

Job Overview

An Assistant Manager is responsible for the leasing marketing matters, including retail marketing, digital marketing, and brand building & promotions.

Responsibilities

Brand Building & Promotions

  • Branding and marketing for leasing portfolios, in particularly for Nina Mall and other malls under Chinachem Group
  • Develop and manage advertising and promotional program in the year plan, including budget and expense
  • Coordinate with agencies and suppliers for implementation of campaigns. Ensure agencies to have a clear understanding of the marketing strategy and able to support delivery and achieve the desired results
  • Generate idea for the decoration of the malls to deliver high standards of works

Digital Marketing

  • Plan and implement efficient promotion strategies on social platforms (Facebook/IG/ WeChat etc.)
  • Initiate and execute digital campaigns via content development, social media activities, SEO/SEM, media & KOL management to generate brand awareness, drive traffic, lead generation, and conversions
  • Organize and implement various online and offline marketing campaigns to increase mall awareness

Retail Marketing

  • Prepare online and in-mall communications
  • Plan and organise various marketing programmes to increase the turnover of the mall
  • Run PR and promotion activities for shopping malls and to prepare media planning to get more media exposure
  • Maintain good relationships with the malls tenants and strategic partners
  • Liaise with different associates for holding various joint promotion activities in shopping malls
  • Plan and execute spending stimulation program to boost tenant sales
  • Oversee the venue operation, manpower and logistic arrangements to ensure smooth event staging

Requirements

  • Bachelor degree in Business Administration, Marketing or digital related disciplines
  • Minimum 8 years work experience in shopping mall promotions or retail or PR agencies
  • Familiar with PC software e.g. MS word, PowerPoint etc.
  • Strong excel skills is required
  • Experience with property developers or digital agencies is an advantage
  • Able to work independently to meet multiple project deadlines

More Info

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Job ID: 147550947