Job Overview

An Assistant Manager is responsible for the leasing marketing matters, including retail marketing, digital marketing, and brand building & promotions.

Responsibilities

Brand Building & Promotions

Branding and marketing for leasing portfolios, in particularly for Nina Mall and other malls under Chinachem Group
Develop and manage advertising and promotional program in the year plan, including budget and expense
Coordinate with agencies and suppliers for implementation of campaigns. Ensure agencies to have a clear understanding of the marketing strategy and able to support delivery and achieve the desired results
Generate idea for the decoration of the malls to deliver high standards of works

Digital Marketing

Plan and implement efficient promotion strategies on social platforms (Facebook/IG/ WeChat etc.)
Initiate and execute digital campaigns via content development, social media activities, SEO/SEM, media & KOL management to generate brand awareness, drive traffic, lead generation, and conversions
Organize and implement various online and offline marketing campaigns to increase mall awareness

Retail Marketing

Prepare online and in-mall communications
Plan and organise various marketing programmes to increase the turnover of the mall
Run PR and promotion activities for shopping malls and to prepare media planning to get more media exposure
Maintain good relationships with the malls tenants and strategic partners
Liaise with different associates for holding various joint promotion activities in shopping malls
Plan and execute spending stimulation program to boost tenant sales
Oversee the venue operation, manpower and logistic arrangements to ensure smooth event staging

Requirements

Bachelor degree in Business Administration, Marketing or digital related disciplines
Minimum 8 years work experience in shopping mall promotions or retail or PR agencies
Familiar with PC software e.g. MS word, PowerPoint etc.
Strong excel skills is required
Experience with property developers or digital agencies is an advantage
Able to work independently to meet multiple project deadlines

Senior Officer /Assistant Manager - Leasing (Marketing)