We are seeking a proactive and results-driven Marketing Executive to drive brand awareness, lead generation, and student enrolment growth. The role focuses on managing digital channels, executing campaigns, producing engaging content, optimizing marketing performance across both online and offline platforms, and supporting partnership development to expand outreach and enrolment opportunities.
Job Responsibilitie
- s:Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), while ensuring timely responses and accurate CRM tracki
- ngPlan and execute a monthly content calendar, including direction for photography, videography, and graphic design for social media, campaigns, and educational materia
- lsPlan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring performance metrics such as cost per lead, conversion rates, and R
- OIIdentify and develop new lead generation channels through partnerships with schools, childcare centres, and community organizations, including outreach and collaboration effor
- tsSupport business development initiatives through networking, cold outreach, and partnership engagement to drive enquiries and enrolmen
- tsLiaise with external marketing agencies (if engaged), providing clear briefs, creative direction, and feedback to ensure alignment with brand and campaign objectiv
- esCollaborate with the team based in China region on website content development, localization, updates, and quality assuran
- ceSource and manage vendors for printed marketing materials (e.g., flyers, banners, brochures), including quotations, timelines, and delivery coordinati
- onPlan and support marketing events such as open houses, roadshows, school fairs, and workshops, including coordination of logistics and promotional materia
- lsWork with partners and external stakeholders to co-organise events and expand outreach opportuniti
- esEnsure consistent brand messaging across all channels and develop campaigns aligned with enrolment cycles and key perio
- dsTrack and analyse performance across all marketing channels, including partnerships and events, and prepare regular reports on leads, conversions, and R
- OIMaintain an organised lead database and ensure proper follow-up processes to maximise conversi
- onMonitor competitors and market trends, and recommend improvements based on data insigh
ts
Requireme
- nts:Diploma or Degree in Marketing, Communications, Business, or related f
- ield2–3 years of relevant marketing experience (education industry experience is an advanta
- ges)Strong understanding of digital marketing channels and social media platf
- ormsExperience managing Meta Ads and Google Ads prefe
- rredFamiliarity with content creation tools (e.g., Canva, CapCut, Adobe tools) is
- a plStrong project management and organizational sk
- illsGood written and verbal communication skills in English and Chinese (Chinese is an advantage for XHS cont
- ent)Self-driven, hands-on, and able to work independe
ntly
