Job Summary
We seek a passionate brand marketer with strong digital skills and interest in AI-powered tools to drive brand growth and engagement through innovative marketing strategies.
Responsibilities
- Manage assigned brands and products to ensure consistent positioning and execution across all marketing channels
- Plan and execute integrated marketing campaigns that increase brand awareness, consumer engagement, and business growth
- Develop and implement digital marketing strategies including social media, content marketing, email marketing, SEO, SEM, and paid media campaigns
- Manage social media platforms and content calendars to maintain a strong, engaging brand presence
- Create and oversee marketing content across online and offline channels by collaborating with designers, agencies, and content creators
- Leverage AI-enabled creative tools and emerging technologies to improve content creation and marketing efficiency
- Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and optimize marketing strategies
- Manage influencer and KOL collaborations, partnerships, and track campaign performance
- Plan and execute events, roadshows, activations, and brand-building initiatives to enhance visibility and consumer engagement
- Evaluate campaign effectiveness through performance analysis and recommend improvements to maximize ROI and marketing impact
- Manage marketing budgets to ensure effective resource allocation and campaign performance
- Liaise with internal stakeholders, external agencies, and business partners to ensure timely and successful marketing execution
- Prepare regular reports and presentations on campaign performance, market developments, and key business insights
- Stay updated on the latest marketing trends, digital platforms, and industry best practices
- Support ad-hoc marketing projects and other duties as assigned by superiors
Qualifications
- Degree / Diploma in Marketing, Business, or relevant studies
- Fresh graduates welcome or candidates with relevant B2C marketing experience
- Hands-on knowledge of Social Media, WordPress, Google Ads, and AI tools
- Excellent interpersonal and communication skills
- Creative and flexible with strong attention to detail
Salary: S$2800 - S$3500
Working Days: Mon - Fri (8am to 5pm)
Location: Gul Avenue (shutter bus pickup from Jurong East)
