The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.
Responsibilities
- Lead the development and execution of corporate-level brand and marketing strategies
- Drive integrated marketing efforts for CyberLink's Digital Media (DM) Business Unit, including messaging, positioning, and customer-facing communications.
- Lead initiatives to refine and elevate product communication, ensuring clarity, consistency, and strong value articulation across all user touchpoints, for both new and existing customers.
- Coordinate global marketing activities across HQ and regional business units
- Oversee global social media strategy, planning, and execution
- Manage targeted PR activities to support brand visibility and thought leadership, while collaborating with media and KOL partners as appropriate.
- Lead go-to-market planning and execution
- Manage all corporate events and tradeshows
- Support Executives in cultivating partnerships with key technology ecosystem partners
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
- 10+ years of experience in marketing, brand management, or product marketing, with at least 5 years in a leadership role.
- Experience in global marketing operations within the tech, software, or digital media industries.
- Demonstrated success leading product communication, customer messaging, or UX/content strategy initiatives.
- Proven track record in developing integrated marketing campaigns and go-to-market strategies.
- Familiarity with PR and media engagement, though not as a primary focus.
- Strong understanding of digital communication channels and customer engagement frameworks.
Core Competencies
- Strategic Leadership: Ability to shape marketing direction and translate vision into actionable plans.
- Customer-Centric Mindset: Strong ability to understand user needs and translate product functionality into clear, compelling messaging.
- Communication Excellence: Exceptional written and verbal communication skills, including storytelling and executive-level presentations.
- Cross-Functional Influence: Ability to partner effectively with product, sales, engineering, design, and regional teams.
- Analytical Thinking: Skilled at interpreting data, market insights, and user feedback to guide decision-making.
- Global Mindset: Experience leading initiatives across diverse markets and cultural environments.
- Relationship Building: Strong networking and collaboration skills with partners, media, and internal stakeholders.
- Operational Rigor: Ability to manage multiple projects, prioritize effectively, and deliver results under tight timelines.
- Adaptability: Comfortable navigating fast-moving environments and evolving business needs.
