Department: Marketing
Location: APAC-China-Taiwan
Description
About This Opportunity
The
Associate Director, Marketing will lead all Professional Marketing efforts for Taiwan and Hong Kong, driving strategic planning, portfolio management, new product launches, and multi-channel marketing initiatives. This role partners closely with commercial leadership and APAC Marketing to ensure alignment with global strategies and flawless execution at the country level.
Key Responsibilities
Key Responsibilities
Strategic & Operational Leadership
- Develop business plans, budgets, and product positioning to support growth objectives.
- Oversee market research, competitive analysis, and customer insights.
- Lead marketing initiatives including campaigns, collateral development, localization, and compliance.
- Manage product launches, including forecasting, customer targeting, and training coordination.
- Monitor business performance and provide insights for future growth.
Collaboration & Stakeholder Engagement
- Partner with APAC Marketing, Clinical, and Sales teams to enhance product offerings.
- Build strong relationships with KOLs and professional customers through marketing programs.
- Represent the company at educational forums and customer events.
People Leadership
- Coach and develop team members to ensure a strong talent pipeline.
- Strengthen professional marketing capabilities in the Greater China region.
- Contribute to GC and APAC Marketing leadership teams.
Qualifications
Skills, Knowledge & Expertise
- Bachelor's degree required; Master's preferred.
- Minimum 12 years of relevant experience in marketing or commercial roles; people management experience required.
- Expertise in Marketing Excellence, Launch Excellence, and product lifecycle management.
- Strong collaboration and influencing skills across multiple levels and functions.
- Fluent in English and Traditional Chinese; exceptional communication skills.
- Ability to travel up to 30% (domestic and international); position based in Taipei, Taiwan.
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Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
