Want to revolutionize the future of education and do meaningful work that transforms future generations lives
EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.
This is a full-time position, based in
Taipei.
Responsibilities
This role is responsible for ensuring effective local offline and digital marketing through content creation and localization, local partnership outreach, and digital targeting.
Responsibilities include:
- Strategizing, managing and supporting end-to-end planning, execution and optimization of marketing campaigns and initiatives with the objective of increasing lead volume, conversion and revenue.
- Creating high-quality content for digital ads, video, and social channels, as well as EDMs, blogs, and the website, with an emphasis on long-form and campaign-led storytelling.
- Working closely with the digital team to tailor online content (copies, creatives, landing page and EDM content) to achieve targeted ROAS.
- Owning and growing Crimson's digital presence across social media channels including Facebook, Instagram, LINE and YouTube, alongside Google Business Profile, to drive organic traffic, conversions, and revenue growth.
- Overseeing marketing, press and business development events, both online and in person, to funnel quality leads into the sales pipeline.
- Implementing website management and SEO strategies to improve search rankings and drive organic traffic.
- Supporting PR and communications, including press materials, media interviews or inquiries and ensuring positive coverage.
- Driving brand awareness of Crimson's services and products through cross-channel branding initiatives.
- Tracking and optimizing leads and conversion results across all revenue-generating channels (paid, owned and earned) with weekly/monthly progress reporting on lead behavior and experience.
- Collaborating with product, sales and service teams to translate program offerings into clear, compelling campaign narratives.
What skills and experience are required
- Bachelor's degree in marketing, communications, journalism, English or a related discipline
- 3-4 years of experience in branding, content marketing, PR, communications or advertising roles, either in-house or at an agency
- Proven experience creating and managing content across channels, including long-form content (blogs, EDMs, website), with working knowledge of social and digital content
- Strong writing, editing and content structuring skills, with a clear ability to adapt tone and messaging across formats and audiences
- Experience with SEO and SEM, including content optimization and paid search campaigns, is a plus
- Plan and execute communications strategies, including drafting media pitches and press releases, managing media outreach and inquiries
- Comfortable managing content pipelines and calendars, from briefing to review to publication
- Familiar with content performance metrics (e.g. engagement, CTR, conversion) and using data to inform optimization
- Interest in education, student outcomes or global learning pathways; familiarity with admissions and international education systems is a plus
Why work for Crimson
- $1,000 training budget per year- we love to level up!
- Psychologist on staff
- Impressive fireside chats and workshops to help the team continuously level up
- Radical Candour is a feedback approach we live by
- We're a global player with 24 markets (and growing) across the globe!
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
