We are seeking a strategic, execution-oriented Corporate Marketing Manager to lead the company's overall brand strategy, corporate communications, and marketing alignment across business units and regions. This role plays a central role in elevating the company's global presence, ensuring consistent messaging, and promoting innovation-driven leadership in the medical technology space.
The ideal candidate will integrate branding, messaging, media relations, and thought leadership into one cohesive corporate voice - while collaborating closely with subsidiaries, business units, and internal stakeholders to execute high-impact initiatives.
Key Responsibilities:
1.Brand & Identity Management
- Develop and maintain the corporate brand strategy and visual identity system, ensuring consistent application across global teams, subsidiaries, and product lines.
- Align brand direction with corporate goals, product messaging, and global positioning.
- Collaborate with HR, ESG, and legal teams to shape employer branding, CSR messaging, and internal identity.
2.Corporate Communications & Media
- Oversee development of company profiles, press releases, internal memos, and corporate decks.
- Lead media relations and PR strategies, including managing relationships with journalists, industry publications, and external agencies.
- Support executives with speech writing, public presentations, and global forum engagements.
- Coordinate company visibility in key trade shows, investor events, and healthcare conferences.
3.Digital & Website Management
- Manage the company website and official social media accounts (e.g., LinkedIn), ensuring up-to-date, engaging, and brand-consistent content.
- Work with content creators, designers, and web agencies to deliver high-quality digital touchpoints.
- Support localization and integration of marketing materials across different geographies and subsidiaries.
4.Marketing Collateral Development
- Manage the creation of corporate brochures, one-pagers, product overview sheets, success stories, and other core content used across marketing and sales touchpoints.
- Collaborate with BU and product marketing teams to support cross-functional launch kits and customer-facing documentation.
- Ensure that marketing materials are aligned with regulatory, legal, and clinical standards, especially in the medical device space.
5.Subsidiary & BU Coordination
- Act as the corporate-level marketing liaison with Wistron Medical subsidiaries and global entities.
- Align communications, branding, and promotional assets across regions and product teams.
- Provide centralized templates, messaging guidance, and resources for regional or BU-specific marketing efforts.
- Lead global exhibition planning and cross-regional marketing calendars.
6.Go-to-Market Strategy & Execution
- Lead end-to-end go-to-market (GTM) planning for new product launches, geographic expansion, and key campaigns.
- Collaborate with product, sales, and commercial teams to align launch objectives, messaging, timelines, and deliverables.
- Coordinate and drive launch readiness activities including sales toolkits, internal training, and field communications.
- Track launch KPIs and post-launch feedback to optimize future campaigns.
Qualifications & Experience:
- Bachelor's degree or above in Marketing, Communications, Business Administration, or a related field.
- Minimum 7 years of experience in corporate, brand, or strategic marketing—ideally in the medical device, healthcare, or global B2B technology industries.
- Proven expertise in brand positioning, communications planning, media engagement, and executive support.
- Exceptional writing, editing, and storytelling abilities—able to translate complex topics into impactful messaging.
- Experience working with international subsidiaries, agencies, and cross-functional teams.
- Strong organizational and project management skills.
- Fluent in English and Mandarin; proficiency in French or other regional languages is a plus.
- Familiar with tools such as WordPress, SEO platforms, Canva, HubSpot, or equivalent.
