Reporting to Manager of Business Loan Acquisition, you will grow SME lending business by coordinating channels and bank's units, such as branches, direct channels, to promote different banking products and assist to formulate and launch effective marketing campaigns to deliver business targets.
Responsibilities:
- Executeeffectivebusinessdevelopmentstrategiesandmarketingplanstoachievebank'sbusinessobjectives
- CoordinatesaleschannelsandsupportingunitstogrowSMElendingbusiness
- Assisttodesign,planandimplementend-to-endsalesandmarketingcampaignstoacquirecustomers,increaseproductusageandcross-sellingtostrengthencustomers'bankingandtransactingcapabilities.
- Workcloselywithallinternaldepartmentstograintheirsupportforsmoothprogramlaunch.
- Assessandincorporatelatestregulatoryandcompliancerequirementinexecution.
- Proactivelyanalyzecompetitors'businessandmarketingactivitiestounderstandmarkettrend.
- Monitorcampaignresponseandpreparetheprogramresulttracking
- Budgetandexpensesmanagement(includinginvoicesettlement)
- Assisttoconductregularsalesperformancereview
Requirements:
- DegreeholderoraboveinBusinessAdministration,Marketingorrelateddisciplines
- 5yearsofexperienceinretailbankingbusiness,exposuretobranchoperationispreferable
- Knowledgeinoverallbankingproducts,operation&processflow,marketingactivities,segmentmanagementandmanagementskill
- Goodcommunication&interpersonalskill,analyticalandtrackrecordofeffectivemarketingcampaignsisanadvantage
- Goodteamplayeranddetailoriented
- Abletoworkunderpressureandtightschedule
- GoodcommandofbothwrittenandspokenEnglishandChinese
