We welcome applications from individuals with disabilities and are committed to providing an inclusive and supportive work environment.
我們誠摯歡迎身心障礙朋友加入,並承諾提供友善、支持與包容的工作環境。
Pernod Ricard Taiwan is the premium spirits and wine company in Taiwan. The company's leading spirits and wines include such prestigious brands as Royal Salute® Blended Scotch Whisky, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin; such exquisite champagnes as Perrier-Jouët® Champagne and G.H. Mumm™ Champagne.
Working for Pernod Ricard means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Job Description
Digital Innovation & Trend Integration
- Act as a digital evangelist, embracing the latest marketing technologies (including AI and marketing automation) to drive portfolio brand growth.
- Be fluent in English and able to communicate complex technical, data flow related, or consumer journey inquiries with global stakeholders effectively to iron out issues or implement new solution/ways of working.
- Assess emerging digital trends and design pilot programs for innovative solutions in alignment with business needs., and be a coach when onboarding internal/external stakeholders with new solutions/process
- Assist DMM to explore market drivers by analyzing consumer, category, competitor, and brand performance data to inform strategic decisions.
- Work with agencies to pilot run the latest digital solutions and adopt best practices for our brands
- Design the product roadmap for owned touchpoint development and coordinate with internal/external stakeholders for implementation
Digital touchpoints planning, CRM management & performance analysis
- Lead the CRM program optimization and work with external stakeholders to develop iterations for existing CRM platforms based on MKT/Trade MKT's needs.
- Coordinate and maintain publishing calendar across all digital touchpoints for Marketing/Trade Marketing teams activations
- Coordinate and conduct CRM activations over LINE official accounts, EDMs, digital advertising campaigns with MKT/Trade MKT teams, and external agencies.
- Collaborate with brand teams to deploy digital contents via CMS platforms
- Analyze touchpoint performance, providing actionable data insights to brand teams for continuous optimization.
Portfolio digital media optimization
- Partner with the DMM to develop local digital optimization strategies aligned with global priorities.
- Define, measure, and track Key Performance Indicators (KPIs) for digital marketing campaigns, delivering timely performance reports.
- Craft and execute strategies to optimize the portfolio's Share of Search (SOS).
Digital transformation project - planning & go-to-market execution:
- Lead the development & implementation of local digital marketing transformation project. You will participate in developing new touchpoints and leading GTM plan execution to achieve long-term digital transformation goals for the organization
- Responsible for briefing and managing agencies to craft up plan/activations to grow users and engagements for the touchpoints
- Monitor Advertising & Promotion (A&P) spend, dynamically adjusting GTM plan in a timely manner to ensure KPI achievement.
Qualification:
- Minimum 5 years or above marketing/DMKT experience with international fast-moving consumer goods company / luxury goods.
- Fluent in English
- Digital, Above the line media savvy is a must
- AI solution knowledge is a plus
