VIP Campaign Manager

Your Role

This position is responsible for building and driving Chubb Life Taiwans VIP customer program, with a strategic focus on cultivating High Net Worth (HNW) clients while nurturing the Affluent segment. By delivering differentiated and premium experiences, this role aims to strengthen customer loyalty, support new business growth (APE), drive renewal contributions (GWP), and enhance Chubb Lifes competitiveness in the face-to-face distribution channel.

Key Responsibilities

Design, implement, and manage the VIP program to align with customer expectations and business goals

Develop and optimize VIP membership structure and benefits to deepen customer engagement

Strategically align program policies with annual corporate objectives

Collaborate with senior management to establish VIP KPIs and cost-benefit analysis metrics

Identify and manage third-party service providers to enhance VIP offerings and sales competitiveness

Research market trends to develop exclusive services tailored to HNW clients

Establish an operational network of partners and standard procedures to ensure service quality

Leverage Chubb global resources to highlight our brands distinctiveness and value

Coordinate cross-functional operations, including administrative workflows, system integration, and platform planning (e.g., TSC, sales tools, customer portal)

Partner with data and IT teams to manage qualification logic and service status updates

Work with customer service and sales teams to build and continuously improve user interfaces for both frontline and customer access, enhancing usability and promoting upsell opportunities

Conduct regular competitor and market analysis to inform service innovation

Leverage data insights to understand client behavior and preferences, and craft personalized marketing campaigns

Monitor, analyze, and report on key VIP metrics, offering actionable recommendations to refine strategies

Qualifications

Bachelors or Masters degree in relevant fields

At least 5 years of experience in wealth management, high-net-worth client engagement, or related areas

Fluent in spoken and written English and Mandarin

Strong ownership mindset, with the ability to proactively manage project timelines and communicate across stakeholders

Positive, resilient, and highly motivated team player

Preferred Competencies & Skills

Strong cross-functional communication and stakeholder management skills

Excellent presentation skills and experience in pitching partnership opportunities

Proficient in data analytics, able to translate insights into strategic actions

Effective time management and organizational skills in a fast-paced environment

Familiarity with luxury market trends and HNW client expectations

Collaborative mindset with proven ability to integrate cross-departmental resources

Experience with customer segmentation, CRM, and loyalty program design is a plus