Trade Marketing Manager

• Market leader and proud of the Group
• Promising career opportunities
  
  

About Our Client

Our client is a leading multinational organization with a portfolio of iconic global brands and a strong presence across retail, e-commerce, and professional channels. They are now looking for a Trade Marketing Manager to maintain strong relationship with Department Stores.

Job Description

• Lead the development and execution of annual and quarterly omnichannel (Online + Offline) promotional and marketing strategies across all brands.
• Integrate promotional campaigns across department store counters, retail channels, and e-commerce platforms to ensure consistency in brand messaging, promotional offers, and visual presentation.
• Evaluate and optimize marketing budget allocation across multiple channels to maximize business performance and efficiency.
• Develop and implement annual Trade Marketing strategies and activation plans for key department store promotional periods, including Anniversary Sales, Mother's Day Campaigns, Mid-Year Sales, and other major retail events.
• Design competitive and market-relevant channel-exclusive promotional bundles and Gift-With-Purchase (GWP) programs to drive store traffic, conversion, and average transaction value.
• Manage promotional budgets, evaluate campaign ROI, and continuously optimize spending and resource allocation based on retail performance data and business insights.
• Build, maintain, and strengthen strategic partnerships with key stakeholders across department store organizations, including leasing teams, headquarters management, floor managers, and department supervisors.
• Develop customized marketing initiatives and exclusive brand activations tailored to the customer profiles and positioning of different department store groups, creating mutually beneficial business opportunities.
  
  

The Successful Applicant

• 5+ years solid trade marketing experience in beauty, lifestyle, home applicance categories
• Familiar with Department stores with proven track record in planning and executing department store marketing campaigns and promotional programs.
• Well-established relationships with major department store groups in Taiwan, with a strong network among leasing, merchandising, and store management decision-makers.
• Exceptional interpersonal, communication, and stakeholder management abilities.
• Strong commercial acumen and negotiation skills, with the ability to secure high-value resources and favorable business terms in complex and high-pressure environments.
• Resourceful, resilient, and highly effective in managing senior-level external partnerships.
• Demonstrated ability to manage multiple campaigns, promotional calendars, and stakeholder groups simultaneously.
• Excellent project management, prioritization, organizational, and cross-functional collaboration skills.
• Proven capability to drive execution through effective coordination of internal and external resources.
• Strong analytical skills with the ability to interpret retail sales data, market trends, and competitor activities.
• Capable of transforming business insights into actionable promotional strategies, negotiation leverage, and growth opportunities.
  
  

What's On Offer

• Competitive salary package and benefits
• Strong ownership of trade marketing strategy in Taiwan
• Promising career development
  
  

Quote job ref: JN-092026-7114002