About Skintific

SKINTIFIC is revolutionizing beauty through patented TTE (Trilogy Triangle Effect)™ technology—a breakthrough that merges dermatological research with accessible, high-performance formulas. At SKINTIFIC, we believe that everyone deserves healthier skin, starting with a strong and resilient skin barrier. Our mission is to revolutionize skincare with smart formulations, pure active ingredients, and advanced technology, making high-performance skincare accessible to all. Today, our award-winning products are trusted by millions across Asia.

Role Overview

We are seeking a highly driven and strategic Trade Marketing Manager to lead the development and execution of trade marketing initiatives across Taiwan. The role is responsible for translating brand strategies into impactful in-store execution, driving sell-out, strengthening channel visibility, and ensuring effective collaboration between sales, marketing, and retail partners.

Key Responsibilities

Trade Strategy & Planning

Develop and implement trade marketing strategies that align with brand and business objectives.
Localize global/regional marketing plans into market-relevant trade executions.
Manage annual trade marketing calendar across channels (modern trade, general trade, e-commerce, specialty, etc.).

Channel & Customer Marketing

Design and execute customer-tailored programs to drive category growth and brand share.
Partner with sales to create joint business plans with key retailers.
Strengthen brand presence and visibility at point of sale.

Promotions & Activation

Plan, execute, and evaluate in-store promotions, merchandising, and events.
Ensure excellence in execution through effective coordination with agencies, suppliers, and retail partners.
Monitor competitor activities and market trends to recommend responsive trade tactics.

Performance & Budget Management

Manage and optimize trade marketing budgets with ROI-driven planning.
Track and analyze the effectiveness of trade campaigns and promotions.
Provide regular reporting and insights to management.

Cross-functional Collaboration

Work closely with Marketing, Sales, and Supply Chain to ensure alignment and timely execution.
Serve as the bridge between brand marketing and commercial teams to deliver consistent consumer and shopper experiences.

Qualifications

Bachelor's degree in Marketing, Business, or related field (Master's degree a plus).
6–8+ years of experience in trade marketing, channel marketing, or sales within FMCG/beauty/personal care or related industries.
Strong understanding of Taiwan retail landscape (modern trade, general trade, e-commerce, pharmacy, beauty channels).
Proven experience in leading in-store activation, merchandising, and trade promotions.
Strong analytical and problem-solving skills with ability to translate insights into actions.
Excellent communication and stakeholder management skills.
Fluent in Mandarin Chinese and proficient in English.

What We Offer

Dynamic, collaborative work environment with regional exposure.
Opportunity to lead impactful trade strategies that directly shape brand success in Taiwan.
Competitive compensation and benefits.

Senior Trade Marketing Manager