Position Summary
We are seeking a dynamic and driven
Business Development Specialist to spearhead the
launch of new Cardiovascular and Endovascular intervention products and strengthen
strategic customer relationships in Taiwan. This role plays a critical part in driving
market expansion,
clinical engagement, and
product adoption, supporting both short-term sales growth and long-term partnership development with leading healthcare institutions.
Key Responsibilities
Sales Strategy & Execution
- Develop and execute business strategies to introduce and establish new products in the vascular intervention portfolio.
- Drive sales performance and ensure product inclusion in hospital procurement systems and tenders.
- Identify new business opportunities and expand product penetration across target hospitals and regions.
Key Customer Relationship Management
- Build and maintain strong, long-term partnerships with key customers, including interventional cardiologists, vascular surgeons, procurement teams, and KOLs.
- Serve as the primary point of contact for key accounts to ensure customer satisfaction, timely support, and continuous engagement.
- Collaborate with clinical teams to organize product demonstrations, evaluations, and hands-on trainings to strengthen product adoption.
New Product Launch & Market Development
- Lead the planning and execution of new product launches, including pre-launch training, clinical workshops, and post-launch performance tracking.
- Work closely with the marketing and regulatory teams to ensure launch readiness, compliance, and effective promotional strategies.
- Collect customer feedback and market insights to guide continuous product improvement and future development initiatives.
Market Intelligence & Planning
- Monitor market dynamics, competitor activities, and regulatory updates to anticipate trends and identify growth opportunities.
- Provide analytical insights to support strategic decision-making, pricing, and positioning of products within the market.
Cross-functional Collaboration
- Partner with distributors, marketing, and clinical support teams to align on account strategies and execution plans.
- Ensure seamless coordination between internal and external stakeholders to achieve commercial and operational goals.
Reporting & Forecasting
- Maintain accurate CRM records and provide timely updates on sales performance, pipeline development, and market activity.
- Support management with detailed forecasts, business reviews, and competitive analyses.
Qualifications
- Bachelor's degree in Life Sciences, Pharmacy, Nursing, Biomedical Engineering, or a related field.
- Minimum 35 years of experience in medical device sales or business development, preferably within Cardiovascular or Endovascular intervention.
- Proven track record in new product introduction, key account management, and tender processes.
- Strong interpersonal and communication skills in English & Chinese.
- Willingness to travel 3050% within the assigned region.
Preferred Experience
- Experience with stents, balloons, catheters, embolization coils, or endovascular grafts.
- Established relationships with major hospitals.
- Familiarity with regional regulatory and reimbursement systems.
Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All our teammate's points of view are key to our success, and we believe inclusion is everyone's responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.
