Develop and execute an integrated social media strategy aligned with commercial marketing objectives, brand guidelines, and key product launch cycles, with a primary focus on LinkedIn.
Plan, create, and manage a forward-looking content calendar and high-quality social content, leveraging industry trends, competitive insights, and audience behavior to strengthen brand storytelling and thought leadership.
Review, approve, and publish social media content and creative assets across platforms, while actively managing community engagement to maintain a positive and professional brand presence.
Plan and optimize headquarters-led paid social, SEO, and geo-targeting strategies, ensuring efficient budget use, policy compliance, and effective localization across regional markets.
Monitor, analyze, and report social media performance using data-driven insights to continuously refine content, campaigns, and overall social media strategy.
Bachelor's degree or MBA in Marketing, Communications, Journalism, or a related field, with 58+ years of hands-on B2B social media marketing experience.
Proven experience managing professional social media accounts, with strong expertise in LinkedIn for B2B lead generation and audience engagement.
Demonstrated ability to develop and execute data-driven social media strategies that deliver measurable business outcomes.
Hands-on experience with paid social advertising (e.g., LinkedIn Ads, Twitter/X Ads) and proficiency in social media management and scheduling tools.
Excellent English communication skills, strong attention to detail, and solid analytical capabilities, including experience with social listening, analytics, and SEO principles for social media.
Industry and global experience, including exposure to technology, hardware, or SaaS environments, collaboration with international teams, and familiarity with SMB and/or Education audiences; basic design or video skills are a plus.
