Responsibilities
This position will be responsible for creating brand plan and promoting assigned product in Taiwan, the incumbent will be accountable for analyzing market, identify key growth drivers and develop strategies & tactics to capitalize opportunity on assigned brand / indication:
- Develop the marketing/ brand strategy plan based on a great understanding of defined market, competitors, disease/ treatment and patient needs.
- Collaborate with brand team, sales, medical, regulatory and market access team, for the implementation of strategy plan / tactics
- Optimize the resource allocation to ensure investment can be effective.
Job Responsibilities
- Product Development: Oversee the development of new pharmaceutical products, from initial concept through to market launch.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape.
- Strategic Planning: Develop and implement strategic plans for product launch and marketing.
- Cross-functional Collaboration: Work closely with R&D, manufacturing, sales, and marketing teams to ensure product success.
- Compliance: Ensure all products meet local and international regulatory requirements.
- Performance Analysis: Regularly assess product performance and make necessary adjustments.
- Risk Management: Identify and manage potential risks associated with product development and marketing.
- Training: Provide training and support to the sales team regarding product features and benefits.
- Vendor Management: Manage relationships with vendors and stakeholders.
Key Competencies
- Innovation: Ability to drive innovation and develop new product ideas.
- Strategic Thinking: Strong strategic thinking and planning capabilities.
- Customer Focus: Deep understanding of customer needs and market dynamics.
- Project Management: Proficiency in managing complex projects and timelines.
Skills And Qualifications
- Educational Background: Degree in science, business, or a related field.
- Experience: Several years of experience in product management within the pharmaceutical industry.
- Technical Knowledge: Understanding of pharmaceutical product development processes and regulatory requirements.
- Analytical Skills: Ability to analyze market data and product performance metrics.
- Leadership: Strong leadership and team management skills.
- Communication: Excellent communication and interpersonal skills.
- Problem-solving: Ability to solve complex business problems and make strategic decisions.
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