SEO/GEO Specialist

SEO/GEO Specialist (Manager)

About the job

Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search),raising brand awareness,andsupporting lead generationglobally.

The SEO & GEO Specialist(Manager)willworkclosely with globalcrossfunctionalteams (e.g.,Content,Design,Analytics, IT, and local markets), andplay a key role in enabling this growth by supportingBAU activities andprojectsend-to-end-from gathering SEO/GEO requirementsthroughprioritizationandsequencing, progress management across technical and contentSEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk.

Position Responsibilities:

• Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools managing stakeholder expectations and conducting QA and launch monitoring.

• Support BAUactivitiesby clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner.

• Deliver full stack SEOservices to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia,Japanand Vietnametc, including:

• Manage technical SEO baselines and enhancements-identify, diagnose, and resolve issues , providing solutions aligned with internal platforms and toolsets.

• Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs oversee content approval processes with Product, Legal, Compliance, and Marketing teams.

• Develop educational materials, such as playbooks, guidelines and training materials.

• Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans.

Required Qualifications:

• 5+ years of experience working in SEO,with proven success in improvingSEO and GEOperformance across multipleAsiamarkets.

• Background in the financial services industry and experience in a regional role are highly preferred.

• Fluency in written and spoken English.Additionallocal language (e.g.Vietnamese, Japanese, Bahasa, traditional Chinese) is preferred.

• Demonstrableproficiencywithtechnical or off-pageSEO,from error identificationtoconcreatesolution design, and implementation, withsolid understanding of:

• Indexability & crawlability validation

• Robots.txt configuration

• XML sitemap maintenance

• Metarobotstags

• Broken page handling (4xx, 5xx errors)

• Knowledge in status code

• Redirect handling (301 / 302, redirect chains, loops)

• URL structure and parameter handling

• Site performance basics (Core Web Vitals awareness)

• Canonical tag usage

• Internal linking

• Backlink building and management

• Demonstrateabilityto perform keyword research,identifypotential topics, conduct content audits to uncover content gaps,create SEO content briefs, anddeliverSEO-driven content.

• Ability toleveragetranslation tools to supportmultilanguagecontent development and optimization.

• Strong page strategy capabilities, integrating content and UI/UX best practices tooptimisefull funnel journeys (awareness, consideration, and conversion),including:

• Duplicate content handling

• Keyword cannibalization handling

• Search intent mapping

• Content hierarchystructuring

• Demonstrate ability to measure performance, diagnose issues, and linkoptimisationefforts to business outcomes, including:

• Defining and tracking core SEO& GEOmetrics (impressions, clicks, rankings, CTR, organic traffic, conversions, SoV)

• Mapping SEO& GEOmetrics tooptimisationinitiatives andbroaderbusiness objectives

• Conducting root cause analysis for performance changes (e.g., algorithm updates,search demand change,technical implementations, content updates)

• Strong experience in systematic reporting to measure search performance.

• Proven ability in opportunity sizing and growth projection, using datadriven methodologies to justify SEO initiatives and forecast potential impact.

• Strong project management experience, with handson familiarity using tools such as JIRA, Confluence, Monday.com, Smartsheet or similar platforms.

• Experience inmanaging project dashboards,backlogand tracker.

• Strong understanding of SEO's impact on overall business performance.

• Able to articulate how changes to critical elements may affect organic performance.

• Experience with SEO tools such as BrightEdge, SEMrush,SiteImprove,Ahrefs, Moz, Screaming Frog,SiteImprove,Google Ads, etc.

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.