Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The APAC Brand Management team leads lululemon's brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.
The Senior Social Media Manager sits within the APAC Brand team, leading the strategy and execution of lululemon's always-on social presence. This individual is responsible for building a consistent, culturally relevant and distinctive brand presence, across our in-market social channels.
They will partner closely with regional and market brand teams, global social teams, as well as cross-functional partners and agencies to shape an always-on strategy that blends proactive story-telling with responsive social-first content.
This role requires both high autonomy and collaboration providing thought-leadership and functional expertise to multiple stakeholders.
A day in the life
- Lead the development and execution of the regional social media strategy, ensuring alignment with the global social strategy, regional brand priorities, and local market objectives
- Act as a strategic thought partner for in-market teams, offering guidance and direction on calendaring and prioritization, creative concepts, vendor selection, and media investments to deliver a consistent brand presence and targeted engagement
- Own the regional social calendar, with input from market and regional brand teams, blending proactive storytelling, repeatable franchises, and responsive social-first content
- Develop and implement frameworks, playbooks and workflows to drive consistency and best practice across channels
- Use data and insights to track performance and impact, set long-term KPIs, inform decision-making and guide ongoing optimisations of social content and campaigns
- Prioritise investments in tools, platforms and partnerships to maximise impact and drive reach
- Oversee partnerships with agencies, and content creators, identifying gaps, efficiencies and opportunities
- Collaborate closely with platform partners and global social leadership to identify emerging trends, platform innovations and best practices, translating this work into actionable plans to enhance our presence
- Serve as a subject matter expert in social and content strategy, bringing deep knowledge of social behaviours, market channels and audience expectations offering expertise and guidance to leaders and marketing teams.
Qualifications:
- 10+ years of experience working in social
- Proven ability to build innovative social strategies that support business and brand goals, ideally within a global organisation
- Aware of the latest trends and best practices in social, digital marketing, measurement, and technology
- Strong understanding of platform behaviours, and audience insights across APAC markets with a focus on Korea, Japan and Australia
- Experience leading and mentoring both internal teams and external agency partners
- Analytical mindset with ability to leverage data for strategic decision making
- Relationship-building skills to work with numerous internal/external teams and partners
- Excellent project management skills
- Experience working in a matrixed organization
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
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