Senior Program Planning Executive

This role supports segment marketing initiatives (both acquisition and retention) and drives digital transformation projects to enhance business performance and operational efficiency.

Your Role

• Develop and execute marketing strategies for the SME segment to achieve revenue and KPI targets.
• Design and implement marketing programs that strengthen market competitiveness and business growth.
• Prepare and analyze regular business performance reports to support data-driven decision-making.
• Collaborate with internal teams to streamline operational processes and logistics.
• Monitor market trends and competitor activities.
• Participate in AAIOE projects development, launch and execution.
• Coordinate with stakeholders to gather requirements and support successful project delivery.
• Assist in change management to ensure smooth transitions and stakeholder alignment.

To Succeed in this Role

• Bachelor's degree in Marketing, Business, Information Technology or related discipline.
• 3 years of experience, preferable in telecommunications or ICT industry.
• Strong numerical aptitude with solid analytical and problemsolving skills
• Good communication and presentation skills able to collaborate effectively with cross-functional stakeholders.
• Proactive and self-motivated, capable of working independently and managing multiple tasks.
• Proficient in MS office applications
• Good command of written and spoken English and Cantonese