About the job
Make Your Mark on Global Launches Join Us! Are you ready to bring cutting-edge tech to life on a global stage At ASUS and ROG, we are looking for a Senior Marketing Program Manager (MPM) to lead the charge for our latest small form factor machines. In this role, you will lead global product launches, craft compelling stories that resonate with B2B buyers, gamers and prosumers, and foster meaningful connections with users worldwide. If youre driven by impactful strategy and community engagement this is your opportunity to make a real difference.
Responsibilities
- Lead Global Product Launches with Impact: Drive end-to-end go-to-market strategies for ASUS and ROG mini PCs across global markets. From pricing and positioning to channel activation and campaign execution, you&aposll be in the drivers seat of high-impact launches that reach gamers, creators, and professionals worldwide.
- Craft Compelling Narratives & Content That Converts: Shape the voice of our products through powerful storytelling. Collaborate on strategic messaging, develop sales kits, videos, web content, and case studies that resonate with global audiences and bring product value to life.
- Own Market Pulse & Community Engagement: Stay ahead of industry trends and competitors to uncover bold new opportunities. Engage with customers and communities directly through global events, expos (e.g., CES, Computex), and feedback loopsbringing user insight back into our marketing innovation engine.
Qualifications
- Minimum 5+ years of experience in global tech product marketing or GTM roles.
- Hands-on involvement in major tech events (e.g., Computex, CES) is a plus. Experience marketing gaming-related products is highly preferred.
- Integrated Marketing & Execution: Strong ability to manage digital and offline campaigns, including web content, product videos, launch kits, and live event marketing.
- Must be able to lead cross-functional collaboration and deliver projects on time.
- Overseas study or work experience of at least one year is preferred. For candidates without international experience, a TOEIC score of 800+ is required. Must be able to present ideas clearly to both internal teams and external stakeholders.
- Candidates are required to prepare a complete English CV and be ready for an entirely English interview. The interview may also include a task-based assessment.
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