Senior Marketing Manager

We are seeking a Senior Marketing Manager to drive strategic account growth, flagship industry presence, and executive engagement initiatives that directly contribute to pipeline expansion.

This role owns end-to-end marketing programmes that drive pipeline growth, strengthen enterprise relationships, and elevate brand positioning in the market. The ideal candidate is a full-stack B2B marketer who combines strategic thinking with strong execution and project management capabilities.

Key Responsibilities

Strategic Account Growth & Executive Engagement

• Drive in-base growth and expansion within strategic and enterprise accounts
• Design and execute targeted account-based marketing initiatives
• Develop and lead executive engagement programmes, including curated forums and tailored briefings
• Oversee Executive Briefing Centre (EBC) programme planning and experience delivery
• Coordinate cross-functional stakeholders to deliver high-impact, account-aligned sessions
• Translate engagement initiatives into measurable pipeline growth

Flagship Industry Events & Market Presence

• Lead end-to-end planning and execution of major industry events, conferences, and executive forums
• Own event strategy, positioning, messaging, and stakeholder coordination
• Develop and execute integrated marketing campaigns across digital and physical channels
• Lead co-marketing initiatives with strategic partners
• Manage communications assets, timelines, and campaign alignment with business priorities
• Ensure clear measurement of impact, including leads, pipeline contribution and brand visibility

End-to-End Programme Management

• Own the full lifecycle of marketing programmes, from concept to reporting
• Manage budgets, vendors, and cross-functional stakeholders
• Ensure high standards in execution, documentation and governance
• Drive operational excellence across multiple concurrent initiatives

Performance & Reporting

• Manage the entire lifecycle of marketing programs, from initial concept to final reporting
• Manage budgets, vendors, and cross-functional stakeholders
• Ensure high standards in execution, documentation, and governance
• Drive operational excellence across multiple concurrent initiatives
• Define success metrics and deliver structured reporting to senior leadership
• Optimise programmes based on data insight

Requirements

• 7–10 years of B2B marketing experience, preferably in technology or enterprise environments
• Strong experience in growth marketing, account-based marketing, or enterprise marketing
• Proven track record in leading large-scale events and executive-level engagements
• Excellent project management and stakeholder management skills
• Strong commercial acumen and results orientation
• Ability to operate independently and manage multiple concurrent initiatives