About The Role:
Leads identification of locally relevant consumer insights and aligns the Versuni portfolio selection and implementation for APAC markets, including the expansion into new/emerging categories. Implements local E2E activation plans across all sales and media channels. Responsible to manage 2 year product roadmap for APAC markets, covering existing and new category launches.
You will be part of a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen. Also working closely with the APAC marketing team.
- Make your mark in categories where Philips is globally #1
- Lead aligned key categories that have a strong growth agenda. To fulfil the business vision of turning houses into homes.
- Align the Versuni portfolio selection and implementation.
- Initiate and leads identification of locally relevant consumer and market insights, ensuring relevant inputs into regional business cases.
- Lead local E2E activation plans across all sales, marketing and media channels. Taking the lead role with local cross functional implementation teams.
- Lead cross agency briefs, and responses to proposals. Aligning key APAC stakeholders.
- Lead digital activations, following best practice, including local content initiation or adaptations.
- Lead the allocation of A&P spend within their category. Measures results and ROI, takes corrective actions. Identifies and shares learnings, both locally and with APAC team.
The Impact You'll Make:
- Leads the profitable growth for allocated categories
- Partner closely with APAC team across strategic planning proposals, innovation and activation plans
- Aligns the Versuni portfolio and implementation plans
- Lead the relationship across allocated categories, with digital and agency teams to build consumer engagement and market share
- Initiate and leads relationships with the trade, sales and field teams for allocated categories. Including delivery of trade presentations, NPI proposals, and any required training
- Leads the localization of Source-of-Business (SOB) and target audience identification. Deeply understanding the consumer and resulting insights.
- Provides proposals for overall spend for categories, as well as allocating spend within categories to achieve ROI benchmarks.
- Own local end-to-end marketing plan to ensure best in class implementation across brands & channels. Across an 18mth horizon.
- Leads the local marketing activation plan including 12 months integrated media calendar, with ROI.
- On an ongoing basis, identifies key learnings incl. audience, creative and platform performance. Taking the lead in sharing learnings, both locally and with APAC team.
- Briefs market Digital Lead / Media Manager on campaigns planning and briefs the Digital Hubs on content adaptation.
- Leads bespoke local content development, following global guidelines
The Skills And Knowledge You'll Bring:
- Minimum 7-8 years experience in Marketing
- Minimum degree (or local equivalent) in Marketing/ Business
- Knowledge in commercial strategy and portfolio optimization, brand and product marketing, media planning including digital / online marketing. A growth mindset with an entrepreneurial approach.
- Demonstrated Strong stakeholder management capability
- Thrives in a cross functional environment, with experience leading cross functional teams
- Action orientated, with a strong problem-solving mindset.
- Ability to collaborate constructively and focus on multiple priorities.
- Understand commercial landscape and consumers insights
- Experience in digital marketing, media planning, online sales, business / P&L management
- Fluent in English
- Self-driven and resilience with a can-do attitude - embodies an owner mindset with a strong commitment to contributing to the success of the organization
Ready to make an impact
From developing game-changing air fryers to perfecting the art of coffee making, Versuni's purpose is turning houses into homes — and we're calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We're ready for you — are you ready for us
