Senior Marketing Manager

1. COMPANY OVERVIEW

DSC supplies advanced foam materials to leading footwear and sporting goods brands worldwide. We engineer foam solutions that improve comfort, performance, and reliability at scale. Our work with demanding global partners requires clear standards, consistent execution, and credible communication.

2. POSITION PURPOSE

The Senior Marketing Manager, Campaigns & Digital Platforms owns DSC's integrated campaign strategy and digital platform performance. This role sets the marketing operating cadence, leads multi-channel go-to-market execution, and ensures consistent brand and messaging standards. The Senior Marketing Manager partners closely with sales, product, and leadership and manages agencies and external partners to deliver outcomes with predictable quality.

3. SCOPE AND REPORTING

This role is expected to lead with senior-level ownership, including planning, prioritization, and performance accountability. Reporting line and people-management scope will be defined by DSC based on team structure; the role is expected to operate as a cross-functional leader regardless of direct-report status.

4. KEY RESPONSIBILITIES

The Senior Marketing Manager is accountable for the following areas and deliverables:

1. Integrated Strategy and Campaign Leadership: Build annual and quarterly marketing plans aligned to company priorities and revenue goals; define segmentation, positioning, messaging frameworks, and channel strategy; lead integrated campaign execution with clear timelines and accountability.
2. Digital Platform Ownership: Oversee website strategy and performance (information architecture, product storytelling, landing pages, conversion paths) in partnership with web resources; establish digital governance (brand standards, approval workflows, asset library, naming and claims discipline, content QA); ensure consistency across digital touchpoints.
3. Content Direction and Production Management: Set creative direction and content standards; translate technical benefits into clear, customer-relevant messaging without exaggeration; manage production through internal resources and external partners; build reusable templates and modular content systems for launches and ongoing programs.
4. Performance Management and Optimization: Own marketing performance reporting (traffic, engagement, conversion, lead quality, ROI where measurable); build dashboards and a monthly business review cadence; recommend and execute improvements through testing and iteration; align marketing metrics with sales outcomes and feedback loops.
5. Agency, Vendor, and Budget Leadership: Lead agency strategy and vendor management (partner selection, scopes, budgets, briefs, timelines, QA, performance evaluation); manage marketing budgets with discipline; evaluate tools that improve workflow and performance without unnecessary complexity.
6. Cross-Functional Leadership: Serve as marketing lead for initiatives involving sales enablement, product storytelling, and customer communication; build alignment on target audiences, value propositions, and launch priorities; coach internal contributors and external partners through clear standards and constructive feedback.

5. TRAVEL REQUIREMENT

This position requires approximately 30% travel (domestic and international).

6. REQUIRED QUALIFICATIONS

• 8 to 12+ years of marketing experience with significant responsibility for integrated campaigns and digital performance.
• Agency background required: 3+ years in an agency environment, OR equivalent experience leading agency partners at a high standard, including strong briefing and production management discipline.
• Demonstrated track record building and running multi-channel campaigns with measurable outcomes (growth, conversion, lead quality).
• Strong capability in positioning and messaging for technical or complex products; B2B or performance-driven consumer experience preferred.
• Experience owning website strategy, campaign landing pages, and content systems that scale.
• Proficiency with marketing analytics and reporting; ability to translate data into decisions and action.
• Proven vendor and budget ownership experience (agencies, freelancers, web partners, marketing tools).
• Strong project leadership and stakeholder management; calm execution under shifting priorities.
• Excellent written and verbal communication; ability to produce clear briefs, messaging frameworks, and leadership updates.

7. PREFERRED QUALIFICATIONS

• Experience in footwear, sporting goods, materials, or industrial/B2B categories.
• CRM and marketing automation experience; understanding of lead lifecycle management and qualification definitions.
• Responsible use of AI tools to accelerate drafting, testing, and workflow automation, with strong brand and claims discipline.

8. MEASURES OF SUCCESS (FIRST 90 TO 180 DAYS)

• Establish a marketing operating system: planning cadence, campaign calendar, briefs, and approval workflows.
• Refresh core digital storytelling by upgrading priority web pages and/or landing pages; improve conversion and lead quality.
• Launch a repeatable campaign engine with reporting that leadership and sales trust.
• Build a scalable content library and templates that reduce ad-hoc work and increase consistency.
• Improve alignment with sales through shared definitions of qualified leads and closed-loop feedback.

9. APPLICATION MATERIALS (RECOMMENDED)

• Resume/CV.
• Portfolio or case studies demonstrating campaigns and digital work, including metrics and what was changed to improve results.
• Optional: a short writing sample (campaign brief or messaging framework) that demonstrates clarity and disciplined claims.