Responsibilities
1. Responsible for the growth of C-side and B-side users in different overseas e-commerce scenarios. With delivery as the core method, formulate overseas e-commerce multi-channel growth marketing customer acquisition strategies, and be responsible for the growth of e-commerce transaction user numbers and ROAS 2. Based on business positioning, user characteristics and combined with channel characteristics, formulate reasonable channel delivery strategies and monitor and analyze delivery effects 3. Explore growth space and formulate reach strategies through channel mining and user segment analysis 4. Collaborate with advertising product-related teams to promote advertising capacity building and deeply optimize and improve channel advertising effects.
Qualifications
1. Applicants with a bachelor's degree or above, experience in overseas e-commerce advertising, and 3 years of experience in overseas mainstream media advertising are preferred 2. Familiar with and practical experience in overseas mainstream advertising platforms, able to work in both Chinese and English, and able to adapt to communication scenarios such as transnational conferences 3. Interested in advertising, and willing to conduct in-depth research in the advertising field and e-commerce field 4. Have strong logical analysis ability and data sensitivity, and be able to extract key information from data and gain insight into problems 5. A player with strong learning ability, execution ability, and result-oriented player.
