Senior Digital Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The role is the driving force behind growing the regional performance marketing channels by developing demand generation programs, executing marketing campaigns, providing analytics, and process improvements

• Own and direct paid digital marketing platforms across digital platforms for the North America and APJ region
• Execute key regional campaigns, closely collaborating with the North America and APJ sales and business units to support the regional business goals
• Own endtoend campaign performance, KPIs, and reporting and translating complex digital data into clear, actionable insights and executiveready narratives that drive marketing efficiency, effectiveness, and continuous optimization.
• Provide inputs on the regional digital customer journey, touchpoint and content mapping for paid media activation
• Drive digital marketing experimentation, A/B testing and innovation
• Close collaboration with global digital strategy and insights team to deploy business unit aligned strategic plans, insights and analytics and delivery of defined KPIs
• Media planning including advertising budget planning and budget maintenance
• Regular reporting of advertising plans and performance to various stakeholders
• Act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance and supervision of the agency activities
• Work with global digital marketing team for inputs into the global joint business plans with key media partners.
• Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads and more
• Evolve all ongoing paid marketing channels to improve the overall strategy, tactics and performance

Pre-Requisites :

• Bachelor's degree or equivalent experience.
• Minimum 7+ years of work experience within digital marketing and good understanding of digital media.
• Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
• Experience with DV360 and other Google Stacks.
• Experience in media planning and execution on an international / global level.
• Experience within ecommerce metrics and KPIs.
• Analytical skills to interpret and present data to high-level stakeholders.
• Interpersonal skills to collaborate with global stakeholders.
• Time management skills to take on multiple tasks and meet deadlines.
• Team oriented, ability to work in a matrix organization, effectively

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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