Senior /CRM Specialist

Role Responsibilities:

• Design and execute cross-channel CRM campaigns to drive trading engagement
• Use data-driven segmentation and automation for lifecycle marketing strategies
• Analyze campaign performance using data visualization tools and A/B testing
• Collaborate with product, marketing, and analytics teams to optimize communication flows

Key Deliverables:

• Implemented targeted messaging workflows across push, email, and in-app channels
• Integrated CRM with internal CDP and analytics platforms for performance tracking
• Conducted A/B tests and refined messaging for user segments in trading lifecycle
• Developed automation to streamline CRM operations and improve user engagement