Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands
Ensure that all marketing plans are executed in line with brand image and expected standards
Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands
Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to
Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction
Develop local media and creative campaigns for the brands
Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers
Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards
SALES & OPERATIONS
Overview:
Sales Turnover & Brand Ranking in Departmental Stores
Counter & Space Negotiation
Stock Management
Sales Budget
Collateral Budget
Staff Motivation & Training
Ensure that committed departmental store targets and overall sales targets are achieved
Negotiate with store owners for good animation areas and promotional programs
Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed
Meet with the sales team regularly to monitor their sales achievement and motivational level
Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status
Forecast sufficient selling stocks, testers, POS materials and samples for each promotion
Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum
Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand
Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days for fragrance brands
SALES, FINANCE, P&L
Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year
Ensure approved sales targets are achieved
Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget
Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively
Ensure that budgeted product contribution is kept for each brand
Prepare internal and principal budgets based on company and brand directions taking into account product contributions
MANAGEMENT REPORTING
Provide GM/BM with timely, accurate and regular business progress reports
Provide also updated and accurate information of general market trends and competitors activities for decision making and business development
Requirements
OTHERS
Able to react to change productively and handle other essential tasks as assigned
To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions
Qualifications and Experience:
Experience:
10 years of end-to-end sales & brand management experience in the FMCG/ Retail industry
More than 3 years in a managerial capacity
Education:
A Degree holder in Business Management, Finance or relevant specialization
Key Success Factors:
Responsible for trade strategy, build coordination relationship with all retailers and max leverage retailer's resources
Liaise among marketing, sales and retailers to ensure smooth operations
Build up brand's promotion strategy, ensure brand's competitive edge in all distribution
Collect, analyze & prepare accurate sales reports on Special event
