Regional Vice President, Southeast Asia

About the Company

Fynix is a next-generation AI-powered CRM and digital engagement platform helping consumer businesses grow smarter and faster. We empower retailers, F&B brands, and shopping malls with an end-to-end solution spanning customer data, loyalty, digital ordering, marketing automation, and real-time personalization—all unified under one AI digital employee. Backed by over a decade of industry expertise and a passionate team across Southeast Asia, Fynix is on a mission to replace fragmented merchant tools with a cohesive AI execution layer. We have an established merchant base of 220+ brands, 34,000+ merchants, and 40M+ registered members, and are expanding rapidly. If you're excited about building a category-defining brand at the intersection of AI and merchant operations, this is the place to be.

About the Role

We are seeking a Regional Vice President to lead and scale our Southeast Asia business. This is a senior leadership role responsible for driving revenue growth, building out the regional organization, and shaping Fynix's go-to-market strategy across key SEA markets—with particular emphasis on Indonesia, Malaysia, Singapore, and Vietnam. You will own regional P&L, lead cross-functional teams (sales, partnerships, marketing, and operations), and work closely with the Product team to ensure market fit. You will be the face of Fynix in the region, cultivating relationships with enterprise clients, strategic partners, and key ecosystem players. This is a builder role. You will inherit a strong foundation—but the playbook is yours to write.

Responsibilities

• Regional Leadership & Strategy
• Own regional revenue targets, P&L, and overall business performance for Southeast Asia
• Define and execute the regional GTM strategy, aligning with company-wide objectives
• Identify market opportunities, competitive threats, and emerging trends to shape product and commercial priorities
• Represent Fynix at industry events, with enterprise clients, and in strategic partner engagements
• Team Building & Management
• Recruit, lead, and develop a high-performing regional team across sales, partnerships, and operations
• Build a performance-driven culture with clear KPIs, forecast discipline, and accountability
• Coach and mentor direct reports, fostering professional growth and retention
• Revenue & Commercial Execution
• Drive new logo acquisition, expansion within existing accounts, and partner-sourced revenue
• Lead complex enterprise sales cycles, engaging C-level stakeholders at retail chains, F&B groups, and shopping mall operators
• Oversee the partnership ecosystem, working alongside the Head of Partnerships to activate resellers, tech partners, and strategic alliances
• Ensure disciplined pipeline management, forecasting, and CRM hygiene
• Partner with Product and Engineering to feed market insights into the product roadmap
• Align with Marketing on campaigns, brand positioning, and lead generation
• Work with Customer Success to ensure high retention and customer advocacy

Qualifications

• 10+ years of experience in B2B SaaS, enterprise software, or technology sales/general management
• 5+ years in senior leadership roles (VP / Country Manager / GM) with direct P&L ownership
• Proven track record of hitting revenue targets and scaling businesses in Southeast Asia
• Experience in SMB/merchant-facing tech (POS, CRM, payments, marketing automation) is a strong advantage

Required Skills

• Builder mentality: You thrive in ambiguity and are comfortable building from the ground up
• Player-coach: You lead from the front, engaging directly on strategic deals while developing your team
• Low ego, high ownership, experimental mindset
• Ability to attract, hire, and retain top regional talent

Preferred Skills

• Deep understanding of SEA retail, F&B, and SMB tech landscape
• Established network across the region—enterprise clients, channel partners, industry associations
• Familiarity with local payment ecosystems, delivery platforms, and merchant operations

Pay range and compensation package

Category-defining opportunity: Build a market-leading AI agent platform for merchants in one of the world's fastest-growing digital economies. Build, don't inherit: You're not inheriting someone else's playbook—you're writing your own. Backed by scale: Leverage an established merchant base and proven product-market fit. High-impact team: Work alongside a passionate, low-ego team that genuinely enjoys winning together. SEA-wide exposure: Lead across diverse markets with real regional autonomy.

Equal Opportunity Statement

Fynix is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.