Responsibilities

• Plan and execute CRM campaigns across channels (email, WhatsApp, website, etc.), including segmentation, content coordination, and scheduling
• Support local market teams with campaign rollout and project follow-ups
• Collaborate with regional stakeholders to translate strategies into actionable execution plans
• Maintain and update WIP trackers, campaign calendars, and status documents
• Monitor KPIs, analyze campaign results, and recommend improvements
• Bring clarity to unclear tasks and follow through without needing constant direction

Qualifications

• 3+ years of experience in CRM, digital marketing, or campaign operations
• Prior experience in a media buy agency or digital marketing agency is highly preferred
• Strong organizational skills able to manage multiple deliverables in parallel
• Proficient in Excel / Google Sheets for segmentation, performance tracking, and documentation
• Clear communicator with excellent written documentation skills (recaps, notes, trackers)
• Able to work across markets, time zones, and shifting priorities
• Fluent in Mandarin and English

Nice To Have

• Familiarity with A/B testing and campaign optimization
• Knowledge of HTML or EDM tools
• Experience with Google Analytics, Tableau, or similar platforms
• Understanding of customer lifecycle strategy

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