We are seeking a highly motivated and results-oriented Project Manager to support the Emerging Affluent Segment operation within the Consumer Banking Group. This role will be responsible for driving key initiatives and projects related to developing a compelling Customer Value Proposition (CVP) that reflects deep customer insights, life-stage needs, and behavioral drivers. The successful candidate will contribute to segment growth, digital-led engagement, wealth product penetration, and building a strong pipeline into the Affluent segment, all anchored by data-driven decisions and a seamless digital engagement service model.
- Segment Strategy, CVP & Customer Understanding Support:
- Support the definition and evolution of a differentiated CVP based on robust understanding of customer personas, needs, aspirations, and financial behaviors
- Assist in segmentation strategy informed by data analytics, life-stage mapping, and behavioral insights
- Help align products, services, and channel offerings to specific customer life events (e.g., career milestones, family planning, asset accumulation)
- Customer Insights & Data-Driven Marketing Project Management:
- Assist in championing a customer insights-led approach, using qualitative and quantitative research and behavioral analytics
- Support the development and execution of data-driven programs that personalize engagement, cross-sell, and upgrade journeys
- Collaborate with the Data Chapter, Digital Banking, and Product teams to track conversion, engagement, and retention metrics
- Brand, Positioning & Communication Initiatives:
- Contribute to defining and articulating the brand identity for the Emerging Affluent segment
- Support the crafting of compelling propositions and campaigns that connect with evolving customer mindsets and aspirations
- Acquisition, Portfolio Management & AUM Growth Project Support:
- Assist in implementing targeted acquisition strategies across digital ecosystem
- Contribute to building a high-quality portfolio focused on AUM growth, wealth product holding, and revenue per customer
- Support initiatives to drive active rate improvement through smart targeting and ongoing engagement
- Engagement, Cross-Buy & Lifecycle Management Support:
- Assist in developing comprehensive engagement programs using digital nudges, behavioral triggers, and life-stage events
- Support efforts to increase cross-buy ratio across banking, FX, remittance, investment, and consumer products
- Contribute to designing upgrade journeys from Mass to Emerging Affluent, and into Affluent pipeline as a whole
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Primary Location
Taiwan
Job
COO Office/Business Mgt & Support
Schedule
Regular
Job Type
Full-time
Job Posting
Jan 30, 2026, 12:57:46 PM
