As a Product Marketing Specialist, you will be responsible for planning and executing marketing initiatives for ViewSonic's consumer monitor portfolio. This role focuses on driving product launches, content development, campaigns, and partnerships to strengthen ViewSonic monitors presence in the consumer market.Alongside a strong focus on Gaming product marketing, this role also offers opportunities to work with ColorPro Professional monitors, and build a well-rounded set of Product Marketing capabilities across different B2C monitor segments.You will work closely with internal teams to deliver effective marketing materials, coordinate campaigns, and ensure consistent execution across channels.
Key Responsibilities
Product Marketing & Launch Support
- Support product launches and ongoing promotions for B2C consumer monitors by collaborating with Product Development and Business Line Management teams.
- Manage product page updates, including backend content maintenance and related launch or announcement communications.
- Ensure product messaging is clear, accurate, and aligned with target gamer and creator segments, as well as overall market positioning.
Content Marketing
- Create and manage marketing content, including brochures, product pages, social media assets, and library articles.
- Collaborate closely with content and creative teams to ensure consistent brand messaging and strong relevance to target audiences.
- Review and analyze website, EDM, and campaign performance data to help optimize content strategies.
Project Coordination & Reporting
- Coordinate with regional marketing teams to support campaigns, promotions, and local activations.
- Track project timelines, deliverables, and dependencies to ensure smooth execution across multiple initiatives.
Event, Influencer & Partnership Support
- Support partnerships and collaborations, including influencers, agencies, esports-related partners, and gaming communities.
- Assist in coordinating influencer activities such as unboxing videos, social content, livestreams, and event appearances.
- Support the planning and execution of events, exhibitions, and product showcases.
- Help manage sponsorships, collaborations, and related deliverables to ensure successful execution and alignment with campaign goals.
Requirements
- 1-3 years of experience in brand or product marketing, preferably in consumer electronics, gaming, or related industries.
- Basic understanding of the gaming market, gamer behavior, and competitive landscape.
- Strong enthusiasm for gaming, gaming livestreams, or related fields.
- Familiarity with B2B and B2C electronics is a plus.
- Comfortable with and enthusiastic about using AI tools to support daily marketing tasks, such as content drafting, research, ideation, or workflow optimization.
- Fluency in Mandarin and English, both written and spoken.
- Highly organized and detail-oriented, with solid project management and follow-up skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Comfortable working independently while also collaborating closely within a team.
- Proven experience working with cross-functional teams, including creative, content, regional marketing, sales, and technical teams.
