About AIFIAN
AIFIAN turns the things you love buying into assets that make money while you sleep. We start with quality liquors and will unlock new lifestyle treasures soon. Our mission is to give everyone a fun, social way to turn everyday purchases into future freedom and experiences. 700,000+ users already buy, store, and resell on our App, and that community is growing fast as we prepare for multiple new regions in the coming years. If blending commerce, community, and tech into a buy now, watch it grow journey excites you, come shape the future with us!
About the Role
As our Product Marketing Manager, you'll be the voice that turns new features into stories users can't ignoreand launches into growth moments we can measure. You'll own positioning, go-to-market strategy, and post-launch adoptionturning every release into a revenue moment. Working shoulder-to-shoulder with Product, Customer Success, and Design, you'll translate user insights into messaging that resonates and drives revenue.
What You'll Do
- Manage the development of product positioning, naming and messaging strategy for new features and asset categories.
- Work closely with Product Managers and Designers to plan and execute launches across various channels.
- Build go-to-market assetslanding pages, drip campaigns, in-app communicationsaligned with growth targets.
- Manage App Store and website copy; run A/B tests to boost conversions.
- Enable Customer Success with pitch decks, competitive intel, and FAQs that convert interest into action.
- Track feature adoption post-launch and recommend roadmap or messaging tweaks based on data.
What We Look For
- 5+ years in product marketing or growth strategy for consumer tech.
- Track record launching products that moved adoption and revenue.
- Expert at user research, product positioning, and data-backed storytelling.
- Strong creative copy chops and the instinct to localize for localization.
- Cross-functional influencer able to align design, product, and marketing around user value.
- Analytical mind that turns dashboards into decisions, not just reports.
- Comfortable presenting to executives and thriving amid fast-changing startup priorities.
Why Join Us
- High Impact: Own measurable growth levers and directly influence revenue.
- Startup Autonomy: Rapidly test, learn, and scale without heavy bureaucracy.
- Direct Visibility: Collaborate with the CEO and leadership on strategy, presenting results and insights regularly.
