Job Responsibilities:
1. Product Development & Research
- Lead NPD direction briefing and manage development process from ideation to launch.
- Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.
- Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide decision-making.
- Ensure efficient time management to meet project milestones.
2. Commercial Planning
- Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.
- Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.
- Perform sales review and identify growth opportunities.
- Manage A&P budget tracking and consolidation for accurate reporting.
3. IMC Communication & Media Plan Support
- Prepare communication briefs and supervise agencies to deliver projects on time with high quality.
- Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.
- Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.
- Ensure strong time and project management across initiatives.
4. Routine Maintenance & Ad-hoc Support
- Conduct sales performance review to assess campaign and product impact.
- Manage ad hoc research (e.g., callback setup, result summary, triangle test).
- Provide operational support for both routine and urgent marketing needs.
Requirements:
- Bachelors degree in Marketing, Business Administration, or related field.
- 3+ years of marketing experience, preferably in FMCG, QSR, or retail industry.
- Experience in product development, commercial scheme planning, and IMC execution.
- Strong analytical skills in financial simulation, sales review, and consumer research.
- Excellent communication and cross-functional coordination skills.
- Fluent in business English writing and communication.
- Project management mindset with ability to balance routine tasks and ad hoc initiatives.
- Proficiency in MS Office (Excel, PowerPoint); familiarity with CRM, digital media, and social platforms preferred.
