Marketing Specialist

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice with a positive, agile company culture and with well-defined ethical principles, values and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results and communicating openly. These values are essential to Astellas relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value-driven life sciences innovator.

Purpose of position

Bring Astellas MISSION - Turn Innovative Science to VALUE for Patients in brand scientific base approach and market promotion. Identify patient pain points of building the partnership with key stakeholders in focused disease areas and deliver solid strategic and execution plan to optimize patient treatment journey. It is accountable for brand marketing plans which optimize profitability, market share and revenue growth in the short and long term.

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Responsibilities and Accountabilities:

Brand Strategy, Planning & Implementation:

• Lead brand initiatives based on market insights and drive integrated brand plans.
• Collaborate with Medical, KAM, and cross-functional partners to execute promotional strategies.

Sales Operations & Territory Management:

• Promote assigned products and achieve territory sales goals.
• Build long-term partnerships with HCPs and hospital stakeholders e
• Collect customer insights, monitor competitor activities, and leverage BI tools for analysis.
• Execute sales and promotional activities in alignment with national brand strategy.

Cross-functional Collaboration:

• Work closely with Regulatory, Medical, KAM, and Market Access teams and other Astellas sales teams.
• Provide customer insights to refine strategies and support business decisions.

Training & Compliance:

• Complete mandatory product, medical, and sales certifications.
• Ensure all activities comply with internal policies and external regulations.

Required Qualifications

• Education: College degree or above; medical or pharmacy background preferred.
• Skills: Sales and communication skills, analytical capability, interpersonal relationship management. Strategic thinking and analysis skills with strong business acumen.
• Language: Fluent in English and Chinese for writing and communication
• Culture Fit: Proactive, teamwork-oriented, integrity.
• Experience: At least 5 year sales related or marketing related working experience
• Oncology field working experience
• Behaviors: Outcome focus, Act with urgency, Enterprise thinking, Proactive, Collaboration, Integrity

Preferred Qualifications:

• Advanced degree in Life Sciences, Pharmacy, Medicine, or Business; oncology specialization preferred.
• 35 years of experience in pharma product management, with focus on oncology or hematology
• Strong knowledge of oncology market, treatment pathways, and clinical data.
• Experience in cross-functional collaboration and product launches.
• Analytical mindset with strategic thinking and communication skills.

Working Environment

• This position is based in Taiwan office and will require on-site work.

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