Job Description
Department Info
We are builders of data storage products for millions of users around the world. Our customer base is diverse and can span from just a user wanting to back up their photos to large enterprises storing mission-critical work to deliver the next big thing. We're looking for someone that can define our brand and our products through planning and executing regional marketing efforts.
Job Description
As a Marketing Specialist, you'll be responsible for generating brand and product awareness in the Australian and New Zealand markets utilizing existing and new disruptive tactics. You'll identify market trends, demands, and desires of both existing and potential customers, and then deliver our value proposition. On a day-to-day basis, you'll be developing marketing strategies together with your team members to drive user adoption of our solutions. You will: - Develop marketing plans with clear program objectives, target audiences, tactics, content, and ROI measurement - Build and maintain relationships with KOLs and media contacts, including proactively pitching to them - Foster relations through press conferences, briefings, campaigns, and other marketing events - Leverage digital marketing tools and techniques to increase brand awareness - Work with clients directly, including interviewing and creating compelling customer stories and other collateral to showcase success - Plan and execute high-impact industry events, trade shows, and webinars, overseeing all logistics, vendor management, and on-site coordination to ensure a seamless brand experience.
Requirements
You are expected to have: - Near native / highly proficient in spoken and written English - Fluency in Mandarin and experience or familiarity with IT, networking, or storage technology related industries will be considered a plus - Strong communication and presentation skills. Being good at conveying often complex, IT-heavy materials clearly and concisely - Detail-oriented and objective-based mentality. Able to multitask and tackle high-stakes plus high-pressure environments while never losing sight of the goal - Strong teamwork and collaboration mindset
