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  • Posted 7 days ago
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Job Description

Your role:

  • Initiate, plan, and execute business-focused go-to-market and marketing strategies to drive handset/gadgets/AI product launches, expand the 1O1O experience, and enhance brand value. Collaborate with internal stakeholders and external partners to achieve key business objectives efficiently.
  • Oversee end-to-end program launches, ensuring seamless collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.
  • Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement and impact.
  • Monitor and analyse campaign performance, utilising data-driven insights to evaluate and optimise marketing efforts.
  • Stay updated on the latest digital media trends and solutions, collaborating with internal teams to identify and execute innovative initiatives.
  • Handle ad hoc projects as assigned.

To succeed in this role:

  • Degree in Marketing, Business Administration, or related disciplines.
  • 8 years relevant experience in marketing, preferably from the telecommunications, retail, or technology industry.
  • Familiarity with generative AI products and technologies, with a proactive attitude toward staying abreast of market trends.
  • Result-oriented and capable of working under a tight schedule in a fast-paced market environment.
  • Strong leadership skills, sharp attention to detail, and sound business acumen.
  • Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at different levels.
  • Proficiency in MS Office applications (Excel, PowerPoint, Word).
  • Good command of both written and spoken English and Chinese.

More Info

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About Company

PCCW Limited is a Hong Kong-based information and communications technology company. The company is the majority owner of telecommunications company HKT Limited, and also holds a majority interest in Pacific Century Premium Developments Limited.

Job ID: 142687139