Marketing Manager

Marketing Manager - Customer Loyalty Management

We are seeking a strategic, result-driven, and detail-oriented Marketing Manager, to lead initiatives that elevate our customer loyalty program through data insights and AI-powered solutions. This role is ideal for a marketer who thrives in a fast-paced environment, embraces innovations, and is passionate about driving business growth.

Job duties:

• Design and execute customer loyalty campaigns, leveraging data analytics and AI tools to maximize performance.
• Collaborate with cross-functional teams to integrate AI solutions into marketing workflows, improving efficiency and effectiveness.
• Continuously improve customer experience through process optimization and automation.
• Monitor and analyze KPIs across customer life cycle stages, segments, and product categories to identify business growth opportunities.
• Develop and maintain performance dashboards to track campaign effectiveness and operational efficiency.
• Review and refine channel targets to improve business outcomes and ROI.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or related discipline.
• 5+ years of marketing experience, with a strong focus on data analytics and digital marketing.
• Proven ability to work independently, manage multiple projects and meet tight deadlines.
• Possesses strong analytical mindset, good presentation and project management skills.
• Proficient in marketing analytical tools (e.g. excel and Tableau), experience with AI or automation platforms is a plus.
• Fluent in written and spoken English and Cantonese.