- Great niche brands with high quality
- Strong business momentum with opportunity to grow
About Our Client
Our client is a global premium lifestyle brand with diversified product portfolios. The company fosters an entrepreneurial, fast-paced environment that values creativity, innovation, and excellence in brand building and consumer engagement. They are now looking for a Marketing Manager to oversee their marketing strategy in Taiwan.
Job Description
- Develop and execute local brand strategies that align with regional and global brand objectives.
- Create and manage annual marketing calendars, product launch plans, trade marketing initiatives, and campaign schedules.
- Lead end-to-end new product launches, including strategic planning, execution, performance tracking, and post-launch evaluation.
- Analyze brand performance, market trends, competitive activities, and consumer insights to identify growth opportunities and business recommendations.
- Prepare business reviews, marketing reports, and presentations for internal stakeholders and management teams.
- Plan and implement trade marketing programs, retail activations, in-store promotions, events, and consumer engagement initiatives.
- Collaborate closely with Retail and Commercial teams to enhance the customer journey and elevate the in-store experience.
- Ensure excellence in point-of-sale execution, visual merchandising, and brand visibility across all retail channels.
- Support and execute digital marketing activities, including social media campaigns, e-commerce content, digital advertising, and online brand visibility initiatives.
- Partner with internal stakeholders and external agencies to develop localized marketing and communication assets
- Manage marketing budgets, including forecasting, allocation, tracking, and cost control.
- Coordinate with external agencies, suppliers, and business partners to ensure projects are delivered on time, within budget, and to the required quality standards.
- Collaborate effectively with cross-functional teams including Commercial, Retail, Education, Supply Chain, Finance, and Regional Marketing.
The Successful Applicant
- 8+ years solid brand marketing experience in FMCG, retail or lifestyle categories.
- Results-driven marketing professional with a passion for brand building and consumer engagement.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Excellent interpersonal, communication, and stakeholder management skills.
- Commercially minded with strong analytical and problem-solving capabilities.
- Confident presenter with the ability to influence and engage diverse audiences.
- Proven ability to perform effectively in a fast-paced environment and manage tight deadlines.
- Process-oriented, while remaining agile and adaptable in a dynamic business environment.
- Solid understanding of the Taiwan retail, beauty, luxury, and digital marketing landscape.
What's On Offer
- Competitive salary package and benefits
- Strong ownership of marketing strategy in Taiwan
- Collaborative and supportive company culture
Contact:
Quote job ref: JN-082026-7089680
