We are looking for an experienced and strategic marketing professional to lead the transformation of our global B2B marketing operations. This role is ideal for someone who combines strong expertise in marketing process design, CRM integration, digital marketing, and social media strategy.
What You Will Do
- Lead the planning, design, and optimization of end-to-end marketing processes, and integrate them into the company's CRM marketing modules to ensure seamless data and workflow alignment.
- Develop governance frameworks, policies, and operational standards, and drive regional rollout and adoption across teams.
- Build and lead the B2B social media strategy, including content direction, platform planning, messaging consistency, and performance measurement.
- Position social media as a core pillar of B2B marketing engagement, while laying the foundation for future demand generation initiatives.
- Plan and execute integrated digital marketing programs, leveraging mainstream digital tools and analytics platforms to improve campaign effectiveness and business impact.
- Provide strategic guidance on regional website content, user experience optimization, and performance tracking to enhance traffic quality and conversion outcomes.
- Lead the planning and execution of webinars, including topic development, speaker coordination, event management, and post-event lead management to support business opportunities.
- Collaborate closely with cross-functional teams and take ownership of departmental outcomes.
- Evaluate marketing campaign effectiveness and assess the impact of marketing tools and initiatives.
What We Are Looking For
- Master's degree or higher in Marketing, Business Administration, or a related field.
- 10+ years of relevant experience in marketing, digital transformation, or related roles; experience in large B2B companies is preferred.
- Hands-on experience with CRM systems, especially in marketing process integration and operational management.
- Strong experience in managing B2B social media platforms, with solid knowledge of digital marketing and website operations.
- Proven ability to work across regions and functions, driving alignment, adoption, and measurable results.
- Strategic mindset with strong execution capability, analytical thinking, and project management skills.
