- Lead upcoming flagship eye care launches shaping Taiwan market growth
- Direct team ownership with clear path to future leadership roles
About Our Client
The Marketing Manager will lead launch readiness and brand strategy for key Eye Care products. This role manages a team of three marketers and plays a critical role in shaping launch strategy, omnichannel engagement, and cross-functional alignment across GP and HP channels.
This position is ideal for a high-potential Senior Brand Manager ready to step into a leadership role, with strong new product launch experience and a hands-on execution mindset.
Job Description
- Lead the end-to-end strategy and execution of Eye Care product launches
- Develop annual brand plans, forecasts, and launch roadmaps across GP and hospital channels
- Translate market insights and customer needs into impactful launch strategies
- Drive strong pre-launch readiness and post-launch performance tracking
- Build differentiated strategies for GP clinics and hospital ophthalmology channels
- Optimize patient journey and channel mix for sustainable growth
- Lead and coach a team of three marketers, fostering collaboration and growth
- Provide hands-on guidance in brand planning, campaign development, and execution
- Partner closely with medical, regulatory, market access, and sales teams to ensure launch excellence
- Align stakeholders on strategy, messaging, and execution priorities
- Ensure consistent communication and execution across commercial channels
- Drive omnichannel campaigns and customer engagement initiatives
The Successful Applicant
- Solid pharmaceutical industry experience is required
- Proven new product launch experience in Taiwan
- Strong marketing and brand management background
- Experience working across GP and hospital channels is highly preferred
- Fluent English communication skills
- Leadership potential with readiness to manage a small team
- Hands-on, proactive, and execution-driven mindset
- Strong strategic thinking and analytical capability
- High-potential Senior Brand Managers are welcome to apply
What's on Offer
- Collaborative and supportive work environment in Taipei.
- Access to professional development and growth opportunities.
Contact: Jenny I Wang
Quote job ref: JN-022026-6942688
