| Major Duties: |
| (a) | To plan and execute segment-tailored marketing strategies for student recruitment in Mainland and overseas for the Council |
| (b) | To support the development and implementation of tailored digital marketing campaigns across social media, search engines, and other relevant digital platforms, to enhance campaign effectiveness |
| (c) | To enhance the visibility and market positioning of VTC programmes and VPET in Mainland and overseas through effective advertising, digital outreach, and publicity initiatives |
| (d) | To coordinate the design and production of marketing collaterals for non-local markets, ensuring alignment with organisational branding and strategic goals across digital, print, and event materials |
| (e) | To liaise with internal units and external parties to execute joint promotional events, partnerships, and student outreach |
| (f) | To build and maintain media relations in Mainland and overseas and |
| (g) | To help oversee the daily operations of the marketing unit of the office, including finance and administrative matters. |
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| Requirements: |
| (a) | A recognised degree or equivalent |
| (b) | At least 5 years relevant marketing experience, ideally within the academic sector, statutory organisations or multinational companies with similar complexity, experience related to Mainland and overseas markets is highly preferred |
| (c) | Solid experience in branding, multi-channel marketing coordination, and the production of marketing collaterals |
| (d) | Experience in managing digital marketing campaigns, including social media and search engine marketing, coupled withdirect experience in Mainland and overseas market outreach and media relations |
| (e) | Good networking skills and the ability to establish and maintain strategic working relationships with Mainland and overseas companies, statutory organisations, local government authorities, etc |
| (f) | Good understanding of the vision and mission of the VTC and the development of VPET |
| (g) | Goodinterpersonal, communication, and presentation skills, with the ability to liaise effectively with internal teams, external partners, and media |
| (h) | Ability to work under pressure and meet tight deadlines |
| (i) | Excellent written and spoken communication skills in both English and Chinese (including Putonghua) and |
| (j) | Experience in producing video content or digital storytelling is an advantage. |
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| Notes: |
| (1) | The post is at the rank of Senior Officer. |
| (2) | Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
| (3) | Shortlisted candidates will be required to sit for a written assessment. |
| (4) | Applicants are required to highlight their language proficiency (e.g. HKCEE, HKAL, IELTS, CRE, Putonghua Proficiency Test, etc) in their curriculum vitae. |
| (5) | The appointee may be required to perform duties outside normal office hours and will be required to travel to Mainland with short periods of stay. |
