Marketing Manager

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The Marketing Manager is responsible for leading and overseeing all aspects of the marketing campaigns of the assigned movie titles and franchises, from formulating the overall strategies to execution to achieve the marketing and business goals. The Marketing Manager will be supported by other marketing and publicity members of the Integrated Marketing team and needs to work closely with internal and external stakeholders.

Candidates with more experience may be considered for Senior Marketing Manager.

Responsibilities:

• Leads and oversees the marketing campaigns for assigned theatrical movie releases, Disney+ streaming content and studio franchise marketing campaigns
• Develops marketing strategies and detailed plans for the above and follow through in the execution in all marketing aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy and events
• Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans with the support of other members of the team
• Liaises with regional/ Burbank's on marketing, PR and tie-in promotion issues
• Drives, manages and supervises tie-in promotions (including pitching, negotiation and project management)