The hiring client is a Global Technology Company hiring for a Marketing Manager to develop marketing strategy and drive campaigns for their space in Films & Series specific to the Taiwanese Entertainment Industry.
- THIS IS AN INITIAL 1 YEAR CONTRACT POSITION SUBJECT TO EXTENSION OR CONVERSION DEPENDING ON BUSINESS NEEDS.
Responsibilities
- Leading all aspects of 360 Marketing Strategy for Taiwanese Film & Drama Titles including launch activation, paid media, social engagement.
- Manage vendors, creative and media agencies closely to execute and deliver top class campaigns for the Taiwan Market
- Work closely with various stakeholders across different teams including Marketing, PR, Content etc.
- Analyze campaign data and metrics to derive insights and identify optimization opportunities.
Minimum Requirements
- 5+ years experience in running 360 Marketing Campaigns for Film & Series Titles from strategy development to execution (including Media Planning, Execution across different touch points, Production oversight)
- Strong experience/exposure working on campaigns for Taiwanese Pop Culture, Entertainment or Gaming scene is highly preferred.
- Strong experience with paid and organic social media
- Deep understanding of consumer behaviour, insights and translating to creative strategy and campaigns.
- Ability to manage multiple campaigns and projects independently and well
- Strong communication skills
