Role Purpose:
The role requires managing all the product launches related aspects along with potentially new projects. Require excellent execution & communication skills internally and externally and multi-tasking skills to align with total company growth objectives and strategic roadmap.
Main Accountabilities:
- Own LINE official account to communicate brand message by statistical posting and engaging activities to drive fans growth and attachment.
- Conduct digital redemption campaigns and provide in-depth analysis to drive efficiency and ROI.
- Support 360 marketing plan including brochure development, local translation, department store visual merchandising theme change (innovation & new store), and conducting counter podium to drive recruitment and client upgrade. Ensure quality execution and drive ROI
- Cooperate with potential business partners in bank, media or luxury industry to develop short-term or annual program for recruiting high potential prospects.
- Coordinate the product PIFF submission and ensure compliance with regulations for product launch.
- Mobilize and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy.
- Research in market trend and competitors launch campaign.
- Plan and manage A&P budget and ensure forecast accuracy.
- Ensure high quality of execution (communications, events, podiums) and meet the deadlines.
Knowledge, Skills and Experience:
- Bachelor degree or above degree in Business, Marketing or related discipline
- Minimum 5 years marketing experience in Skincare/ Beauty/ FMCG/ luxury industry.
- Result-oriented, strategic thinking, proactive, self-motivated with broad business perspectives and strong management skills
- Numerically intelligent with excellent communication, presentation and interpersonal skills
- High proficiency in both spoken and written English and Chinese
